What photographers can expect to see in the near future In 1987, just before the first issue of PhotoMedia was published, advancements in camera equipment happened at a relatively slow rate. There were always subtle improvements in film stock, optics and electronics, but most pro and consumer shooters at the time could buy equipment and expect it to last 20 to 30 years with a few add-ons and new lenses. This leisurely pace changed once the digital revolution swept the industry in the mid-'90s.
