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The benefits of getting online reviews are many. Not only do they help to build trust with potential customers, but they also increase click-through rates from Google My Business. As a bonus, online reviews and ratings can even help a business rank higher on Google. Whitespark’s Local Ranking Factors Survey shows that online reviews can help a website’s ranking in the Google Local 3-Pack and in organic local search results.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
