Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Raghabendra P. KC
Guest Commentary: Take the logo off. Would you still pay?
Getting your Trinity Audio player ready... I recently asked my consumer behavior students this: Picture your favorite premium brand. The sneakers, the handbag, the $7 coffee in the cup with the little green logo. Now imagine it arrives with no logo, no label, no recognizable design. Nobody who sees it will know what it is or what you paid. Would you still buy it? Almost every hand goes up for “yes.” Of course they would. They buy it because it’s good. I don’t fully believe them.
Op-Ed: Selling the Same Fear: Halloween Horror Nights Turns 35
Here is what I am trying to untangle—why do people keep going back to Halloween Horror Nights? How has it survived for 35 years!?! I first went to Halloween Horror Nights as a college student, and I went for reasons I would not have admitted at the time. It was the cheapest way I knew to get inside Universal. The scares were a bonus.
ChatGPT will have impact on the future of education Original
ChatGPT by OpenAI has had a significant impact on many industries, including academia, capturing the attention and interests of educators all over the world. Given the novelty of generative AI tools such as ChatGPT, many universities and educators are concerned about how this will affect their courses, curricula, overall learning and the future of education.
Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing
Pay-what-you-want is a pricing mechanism where consumers can decide how much to pay for a product or service. Variations of this idea have been employed widely over the years. Public museums, such as New York’s Metropolitan Museum of Art, have long allowed nominally free entry but with requests for donations at entry and/or exit. Panera Bread in the U.S. and the British band Radiohead have both carried out pay-what-you-want arrangements in highly publicized campaigns.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Raghabendra P.
Contact Raghabendra P., search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack