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Articles by Randy Chaffee
When Mentoring Flows Both Ways
Originally Published as: Hybrid Mentoring: Why the Best Builders Are Learning Both Ways Randy Chaffee brings four-plus decades of experience to the post-frame and metal roofing industries. Author of #1 Amazon Best Seller “Asphalt and Algorithms,” he is a board member for the Buckeye Frame Builders Association and the National Frame Builders Association. Find his podcast at facebook.com/BuildingWins or call (814) 906-0001 at 1 p.m. Eastern on Mondays to listen in.
The next generation of roofing pros is already here — Are we ready? — RoofersCoffeeShop
By Randy Chaffee, Source One Marketing. The next generation isn’t here to erase what we've built — they’re here to continue the legacy. If you’ve been in this business for a while, you’ve probably noticed that the next generation isn’t coming. They’re already on the jobsite! They may not swing a hammer quite the way you did, but don’t mistake that for lack of skill or drive. They think differently, learn differently and expect more from the work than just a paycheck.
One new roof, two paydays: The power of proof — RoofersCoffeeShop
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new roof isn’t just shingles or panels; it’s a billboard with your signature on it. Show it off. Snap sharp photos from the street, take a short video of the finished lines, maybe grab a quick before-and-after if you can.
The Coffee Shops™ welcome Metal Sales! — MetalCoffeeShop
The nation’s largest and most reliant metal roofing manufacturer is here to meet your customization needs. The Coffee Shops, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to welcome Metal Sales into their community. Since 1963, Metal Sales has offered metal construction professionals quality metal materials for their project needs.
From farm to front porch: The rise of metal roofs in residential homes — AskARoofer
By Randy Chaffee, Source One Marketing. Metal roofing is no longer just for barns or industrial buildings; homeowners today are embracing metal’s durability, energy savings and curb appeal. There was a time when metal roofing was mostly reserved for barns, sheds and rural farm buildings — not something you’d expect to see on a neighborhood home. In fact, suggesting a metal roof for a house used to raise eyebrows. It just didn’t fit the picture of what a “normal” home should look like.
Sales aren’t dead — They just sometimes wear a toolbelt — RoofersCoffeeShop
September 19, 2025 at 3:00 p.m. By Randy Chaffee, Source One Marketing. You don’t need to "be in sales.” You just need to own the role you already play. Let’s clear something up. You don’t need to carry a briefcase to be in sales. You don’t need a quota, a CRM or never an ending “sales strategy meetings” to be a salesperson. If you’re a roofer, you’re in sales — whether you admit it or not. That might ruffle a few shingles, but it’s true.
Billboards and Roadside Marketing | Garage, Shed, & Carport Builder
We live in an age dominated by digital media and I love it! With this said it can be easy to forget the impact that traditional marketing methods can still have. One such method we should not overlook in the rush to go digital is billboard and roadside marketing. This tried-and-true strategy holds a unique place in the advertising world. I think this can be especially true the garage, shed, and carport industry.
Reflections From a Post-Frame Builder Trade Show
By Randy Chaffee As an enthusiast of industry trade shows, the anticipation and excitement leading up to the first Post-Frame Builder Show, hosted by Shield Wall Media, was palpable. Held on June 19-20 in Branson, Missouri, this event promised to be a notable addition to the industry calendar, and it did not disappoint. Choosing the right venue is crucial for the success of any trade show.
From Pole Barns to Barndominiums and Beyond
Since the first telephone poles were stuck in the ground to build an inexpensive agricultural building…a pole barn, these post frame buildings have undergone a fascinating evolution. From humble beginnings these barns have given to the rise of luxurious barndominiums, commercial and industrial gems and backyard beauties to be proud of. These structures have captured the imagination of homeowners, builders, and designers alike.
What Is Post-Frame Construction Today? Not Your Father's Pole Barn
“This Is Not Your Father’s Oldsmobile.” In 1988, General Motors Oldsmobile brand introduced what it described as a new generation of cars under the tagline “This Is Not Your Father’s Oldsmobile.” The commercials featured celebrities like William Shatner and Ringo Starr paired with their adult children. The slogan was meant to convey that the new Oldsmobile models were sleeker, more technologically advanced, and appealing to a broader demographic.
Visibility = Opportunities
By Randy Chaffee Yes, visibility does equal opportunities. A new concept right? No, not really. This has always been a truism. It’s just that in today’s fast-paced and very visual world we are now more aware of this … or should be. The beautiful thing is that is that we have so many opportunities at our disposal to stay out front.
Why You Should Get To Know Your Reps
By Randy Chaffee I encourage success-minded builder/contractors to develop strong relationships with product representatives as this can be a key factor in achieving success in the industry. These professionals can offer valuable support, insight, and expertise that can help builders optimize their business operations and drive growth.
Maintaining Customer Buy-in After the Sale
By Randy Chaffee Overall, we as an industry have maneuvered the past couple of years fairly well. Business in both the post-frame building and metal roofing industry has remained strong. This is a testament to an industry filled with strong, caring, and detail-oriented professionals. I think we all can agree that we faced two very challenging scenarios simultaneously during this time frame. The dreaded supply chain issues coupled with labor shortages have certainly been a one-two punch.
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