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There is no doubt that video effectively communicates a brand’s story and has the potential to draw in a big audience. But putting videos in your emails can be a total pain. Issues such as differences in operating systems and email clients–few of which support the necessary HTML5 tag–prevents seamless integration and video display which can result in a fallback image, or in some cases–a black static image.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
