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Welcome to the World of Forever By Kerry Stackpole, FASAE, CAE, PMI CEO/Executive Director What does it cost you to acquire a new customer? We know on average, the cost of acquiring a new customer is about seven times more than keeping an existing customer. The rudimentary calculation is straight up: Customer acquisition costs (CAC) equal total costs of sales and marketing divided by number of new customers. What we don’t always know is the value of each of those new customer acquisitions.
Are You Ready for the Next Level of Disruption? By Kerry Stackpole, FASAE, CAE, PMI CEO/Executive Director How disruptive is disruption? In the manufacturing environment, pre-emptive disruption is now a cornerstone of success in the marketplace. While many longstanding companies grew steadily over decades or centuries, some of the great American companies fell quickly. If someone offered to sell you Netflix for $50 million, would you buy it?
Taking A Systemic Approach to Reducing Lead in Water By Nate Kogler, President, PMI Board of Directors, Bradley Corporation The thought of potentially having lead in school water is unsettling; exposure to lead can be harmful, particularly to developing children and pregnant women. A recent report from the Environmental America Research & Policy Center and U.S. PIRG Education Fund took nearly two dozen states to task for failing to protect children from lead in drinking water at school.
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