Raymond Morin
Montreal
Covers:
generation c (connected consumers), social media influence marketing, social entrepreneurship
Analyste/consultant marketing SMO, formateur/conférencier, auteur/blogueur - SMO marketing analyst/consultant, former/speaker, blogger @Curatti @MSocialBusiness
Articles by Raymond Morin
Keep Your Acoustic Guitar Healthy Year-Round
“The world was my oyster, but when I opened it there was a turd inside… When my wife said, ‘I want half of everything,’ I said, ‘Write me a cheque for 450 grand and you can have half the debt!’” Fish on his three-decade solo career If you’re of the opinion that an artist needs to be put through life’s wringer in order to be sufficiently inspired, well, Fish could write a book …
Keep Your Acoustic Guitar Healthy Year-Round
Seasonal changes are tough on your acoustic. Here’s how you can take better care of your prized instrument. As you read this, spring is in bloom in most of the US, or maybe it has been for some time. I’m timing this column specifically to ask acoustic guitarists, in this season of increasing humidity and comfortable conditions, to prepare for what’s coming. It’s never too soon, and time flies.
Acoustic Guitarists on the Places That Made Them
Acoustic Guitarists on the Places That Made Them As musicians, we tend to put most of our mental energy into the “next thing”: that next song, show, tour, or piece of gear. The beauty of …
Decoding the Not-So-Secret Language of Acoustic Guitar Tone
20 hours ago From the start of 2024, the state of California reinstated the requirement that first through sixth graders in public schools learn to write in cursive. The handwriting technique stopped being taught in the Golden State in 2010, but now California re-joins nearly two dozen US states that have made …
Listen to Your Heroes’ Heroes
It’s pretty common for we musicians to glom onto a handful of musical heroes in forming our own artistic personalities. We play their recordings day and night, try to develop creative YouTube queries that will lead us to more archival and bootlegged performances, and we preach ad nauseam to our friends, significant others, and bandmates about why this guy, gal, or band is simply the best.
Find the Guitar You Love, Even If It’s One You Already Own
As the luthier and manager of a high-end guitar shop, I get to experience many fine acoustic instruments, in a variety of ways. Whether I’m selecting tonewoods from my stash for a custom build, introducing a customer to their next Collings or Huss & Dalton, or repairing a beloved ’70s Martin that has been played around a hundred campfires, there is always something going on.
Be Happy with the Guitar You Have
Daniel Lanois talks producing and his memories of making So with Peter Gabriel: "If you don't get to a soulful place making a record, don't put it out" "We only try and do what Quincy Jones recommends, every music has its soul," says Daniel Lanois. "Beyond the style of it, every music has its soul. …
Generation C: Digital Natives In Command
For twenty years, people have been comparing the transformations of the Internet era to the social revolution that the invention of Gutenberg’s printing press ushered in. The development of the printing press at the dawn of the Renaissance opened the door to the democratization of information and the wider dissemination of ideas. Five hundred years later, the Internet and social media have paved the way for an even greater social and economic reordering, one that influences all aspects of life.
Generation C: Bridging The Digital Divide
Generation C: Bridging The Digital Divide The digital divide generations With the influx of digital natives in the labor market in recent years, a tech-skills divide between the generations is becoming more obvious. We see this rift reflected both in the schools and in the family unit. Consequently, the transmission of knowledge and digital learning from one generation to another has become a new challenge for society.
Curatti Best Articles of 2014 - Part 3
Curatti Best Articles of 2014 – Part 3 As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days.
GENERATION C: The Reign of the Connected Consumers
A new monthly column I am very excited to present you this new monthly column on Generation C on Curatti.com. Each month, you will find here a summary of the different sections of my new book, “Generation C and the influence of consumers in social media”.
GENERATION C: From the Boomers to Generation ALPHA
In 1994, when I first encountered the World Wide Web, I had just started a family. I was in my mid-thirties, and I worked as a consultant in finance and as a development strategist for start-ups. Over the years, I glimpsed the major revolution that was taking place with the Web and its implications for businesses and professionals. Today, with my children having reached adulthood, I can see first hand the impact of new technologies on young people.
Generation C: The Future of the Digital Family
Generation C: The Future of the Digital Family One of the most remarkable transformations of our contemporary society can be seen in the way we inform and entertain ourselves through the web and social media. In the last twenty years, digital learning has made a deep impression on new generations, which they’ve harnessed with egocasting and infotainment. In a way, these trends meet basic needs.
Generation C: Four Generations Converge In The Workplace
Over the next five years, the new generation, Gen Z (1994-2010), will escalate its immersion into the labor market, which for the first time, will include large numbers from four generations. Might there be a clash of generations, or on the contrary, will this merger result in a social transformation of work environments?
Who Are the True Digital Natives?
Who Are the True Digital Natives? Since the last economic crisis of 2008-2009, the influx of digital natives in higher education and the labor market has been a major challenge for society. However, businesses and organizations have been slow to adapt to new paradigms. As a result, the question resurfaces frequently in boardrooms and marketing and public relations agencies: Who really are the digital natives and how should we adapt? How digital natives influence society?
10 Ways That Generation C Impact Us
Generation C: At the Center of Social Transformations At the dawn of 2015, a trend already stands out in social media for the coming months. The new generation of connected consumers, which we now call Generation C, is definitely registering as a hub in the transition from the industrial era to the digital age.
3 Major Challenges of Influencer Marketing for Companies
A study by Augure PR Communications & Marketing (France) on influencer marketing for companies Earlier this year, I was approached by the PR communications and digital marketing firm Augure, in France, to participate in a study on influencer marketing for companies. This comprehensive study, conducted among nearly 650 marketing professionals and communications in the world, has helped focus the main challenges facing businesses and organizations with influencer marketing.
The Convergence Of Content And Influence
The Yin and Yang of Digital Marketing Today, content marketing and relationships with influencers form a winning combination. They’re an inseparable pair for businesses and organizations. The relevance of the content allows brands to stand out on social networks. The quality of the relationship with influencers favors a better distribution and message reception with targeted clientele.
Rise of Niche and Micro-Influencers
The Identity Crisis of Social Media Influencer Marketing Over the past few years, influencer marketing has become one of social media biggest buzzwords. This trend has literally ignited businesses and agencies. In the wake of the tremendous success of visual content platforms rich with millennials (such as YouTube, Snapchat and Instagram), we have seen the emergence of a multitude of young videographers and semi – professional bloggers and vloggers.
Six Challenges for Public Relations with Social Media Influencers
Over the last 20 years, the rise of the Web and the emergence of social media has fundamentally changed the role of public relations (PR). To regain the confidence of consumers, who trust peer – to – peer recommendations (P2P) and expert opinions more than publicity, organizations and brands must now appeal to influencers to distribute and amplify their message. With ad blocking options, the relationship with influencers is even more important than the issues of public relations.
How to Identify Social Media Influencers or Ambassadors
The power of peer-to-peer recommendations Recently, a new report by Pew Research showed that, for the first time, social media has definitely downgraded other media. According to this study, the viral effect of ¨word-of- mouth¨ and peer- to-peer recommendations now has more impact on users and consumers than traditional advertising.
The Impact of Connected Consumers in Influencer Marketing
The social media influence of power users – consumers In recent years, influencer marketing in social media has evolved very quickly. Today, with advertisements blockers (Ad Blocker) and the ability to opt-out of ads, it’s challenging to develop relationships with influencers. Companies and organizations by adopting influence marketing have restored consumer confidence, which has stopped declining with the advent of social networks.
5 Pillars of Social Media Influencer Marketing
The rise of the influence of connected consumers Over the years, with the proliferation of social platforms and apps available on the Web, communications and marketing have experienced radical changes. Connected consumers, now better informed are forcing companies to adopt less invasive approaches to inbound marketing and social selling. From the 4 P’s of traditional marketing (price, product, promotion, placement), we go to the five C’s of influencers marketing on social networks.
What is Their True Value?
At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. Traditional advertising barely has an impact on purchasing and word of mouth and peer recommendations (P2P) have emerged as the new determinants for the connected, Generation C consumers.
For the prosumer, the context is queen!
In the past few years a number of start-ups, such as Klout, Peerlndex and Kred, have been offering Web applications that make it possible for companies and organisations to identify the most influential social media users. These analytical tools, based on private algorithms, help to identify those users that are the most active within the social networks, and award them a specific social score, depending on what metrics they use.
And If The Social Media Trends Continue...
Each year, when the holiday season approaches , the blogosphere is flooded with all kinds of predictions. Bloggers and agencies rush to announce the scoop on trends to watch for next year. But, it always is only personal visions. If I am also ready to participate in this exercise, since I’m on social media, I prefer to wait until the storm passes, and rather to better understand how the situation has evolved during the past year.
Social Media Influence Marketing and Why Blogs Matter
In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible source of premium content, and a privileged social ecosystem to establish and maintain long-term relationships with influencers.
Redefining Influence Marketing in 2018
In 2017, the scandals of fake news, fake advertisements, fake accounts and fake profiles made the headlines of all media. Since the beginning of the year, cases of fraud (or the limit) have followed one another, revealed to the big days. Several studies have shown the existence of false accounts and false subscribers including Facebook where there would be more than 60 million automated sites.
Fake News: The Hidden Face of Influence Marketing
In 2017, ¨fake news¨ was voted the word of the year by the Collins dictionary. No wonder, in recent years it is one of the most popular ¨buzzwords¨ on the Web and social networks. This is not a recent phenomenon. Trump did not invent the tactics of false news, lies, and misinformation in politics. Others well before him have gone out of their way to build their influence on their way to power. The problem does not only affect the media and politics but concerns us all as consumers.
Building Credibility and Influence With A Corporate Blog
Although many predict its imminent death, with the popularity of vloggers and the rise of podcasts, blogs are more than ever at the center of digital marketing strategies. They are the key and an indispensable element in establishing credibility and building influence on the Web and social networks. Internet users spend three times more time browsing blogs than reading their e-mails, and over 60% of consumers read blogs.
The Growing Importance of Blockchain Technology
This is Part Two of Raymond’s eye-opening article on alternative economic systems. If you thought that blockchains were strictly a way of keeping track of Cryptocurrencies, think again! Better yet, read this article! To read part one first, click here. Warning: Engage your brain before reading! If you’re having a foggy brain day, bookmark it and come back later.
From a Social and Solidarity Economy to a Sharing Economy
Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have.
6 Influencer Marketing Myths Debunked in 2017
It will soon be ten years since I became interested in the phenomenon of influence marketing and its evolution on social media. Today, influencers are the “buzzword” of the year. First of all, please stop talking about influencer marketing when it’s a recommendation campaign, spokesperson or sponsored blog. So, let’s talk about advertising placement or celebrity sponsorship because that’s what it is.
12 Emerging Influencer Marketing Trends for Social Media to Watch
Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. At a time when changes are occurring at an accelerated pace, it appears increasingly risky to predict what is coming. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and distribution of content.
Twenty Influencer Marketing Trends to be Realized by 2020
When you write a monthly column on a platform of professional bloggers, you’re called on to make predictions. It can be a very risky adventure. However, if we look at the changes that are taking place and the emerging trends, it’s possible to get a good idea of the future. With the emerging technological innovations and the power of Generation C connected consumers, it’s difficult to predict where we’ll be in the future.
Deciphering the 5 Levels of Social Media Influence and Content
In 2014 I began to develop my own version of Maslow’s hierarchical pyramid of needs, adapted to social media. My goal was to be able to identify more precisely when influencers stand out and reveal themselves in the learning and adoption curve of social networks and different platforms.
The Evolution of Influencer Marketing in Social Media
In April, I highlighted the 5th anniversary of my contribution to Maximize Social Business‘s social media blog. An important milestone in my career that I wanted to mention because it shows me once again that blogs prove to be the key – an influential marketing mistress. This key that allowed me to open many doors of digital marketing, and develop a more peripheral and global (360 degrees) view of influence on social networks. To get to know all these experts and to exchange ideas with them.
The Confluence of Marketing at the Age of Connected Consumers
2017 is shaping up to be a defining year for marketers. After surfing the wave of “Influenceratis” in recent years, companies have gradually lost interest in the phenomenon. Confronted with the growing popularity of ad blockers. Brands are now turning to young niche bloggers/vloggers, new ¨Fashionistas¨, and ¨Mom Bloggers¨ to reach new clientele. By sponsoring content on popular platforms, they’ve adopted temporary solutions to replace the ads.
The Changing Landscape of Social Media Usage
At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers (who are now between 35 and 50) spend an average of 7 hours per week online. This compares with 6 hours for the 18-34, and 4 hours for the 50+ years.
Confluence Marketing : The Convergence Of Content And Influence
In 2017, content marketing and relationships with influencers form a winning combination. They’re an inseparable pair for businesses and organizations. The relevance of the content allows brands to stand out on social networks. The quality of the relationship with influencers favors a better distribution and message reception with targeted clientele.
Influence 2.0: The Future of Influence Marketing
New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing “To help set our bearings, I partnered with influencer relationship management software provider Traackr to survey brand strategists and marketers around the world. The goal was to learn how influencer marketing is evolving and how to connect the dots between ¨influencer marketing¨ as it exists today to ¨influencer relations¨ of the future.
The Gap Between Influencer Marketing and Recommendations
For 2017 more than 75% of brands and companies recently surveyed indicate they will increase their budget for content production and social media influencers. However, influence marketing has suddenly become so popular, to the point of becoming the most overused ¨buzzword¨ of the year. There seems to be some confusion between recommendations or spokesperson campaigns with strategies for optimizing content and marketing with influencers.
Gen C: 12 Connected Consumer Trends for 2017-18
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two years Since I began regularly contributing to Curatti, I have shared with you my observations on the growing influence of connected consumers – from baby boomers to the new generations of “Digital Natives”.
The Rise of Niche and Micro-Influencers
Over the past few years, influencer marketing has become one of social media biggest buzzwords. This trend has literally ignited businesses and agencies. In the wake of the tremendous success of visual content platforms rich with millennials (such as YouTube, Snapchat and Instagram), we have seen the emergence of a multitude of young videographers and semi – professional bloggers and vloggers. They are literally assaulting social media and quickly becoming popular with their peers.
Generation C: The Growing Influence Of Connected Consumers
This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. In recent years, the impact of connected consumers manifested itself more than ever through social networks. In the US, baby boomers, who clung to positions of control for so long, have finally decided to retire (+/- 75 million people).
Are We At The Turning Point of Social Media Influencer Marketing?
After being seduced by the illusion of the popularity of viral content from macro-influencers, and the opportunity to rapidly reach new generations on popular platforms, businesses and organizations are beginning to become disillusioned. With the revelation of false recommendations from vloggers and ¨influenceratis¨, and the intervention of the FTC, the trust of connected consumers has been undermined.
10 Changing Trends In Influencer Marketing You Need to Understand
Every fall, when it comes to the statistics, I realize how the performance predictions and trends are challenging. In the era of digital Darwinism, no one can accurately predict what will happen. A crystal ball does not exist, and there are no shortcuts. All we can do is observe what is happening, and to assume the changes it can bring to our industry. And that is exactly what I try to do with my blogs. So before discussing the predictions for the next year in social media influencer marketing.
Social Media Influencer Marketing is More Than Just Popularity
The concept of the social media influencer marketing has never been really popular with agencies and businesses. Studies come one after another, and reveal a continuously rising adoption rate. Suddenly, bloggers are writing about marketing influence. Social media influencer marketing has become the new buzzword. In fact, influencer marketing requires a complex approach.
Companies are Embracing Influencer Marketing in 2015
State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated.
Four Ways To Involve Your Best Social Media Ambassadors
Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a “prosumer,” exercising real economic power to influence brands. To meet the new expectations of consumers, businesses and organizations had to change their approach to sales and marketing.
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