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Articles by Rayna S. Lopyan
Is It Misleading to Include Butter Substitutes in "Golden Butter" Crackers? (via Passle)
Pepperidge Farm sells "Golden Butter" crackers, which are made from flour, butter, vegetable oil, and other ingredients. Is the "Golden Butter" name misleading, since the crackers include vegetable oil (a butter substitute) as well as real butter? That was the issue in a recent case in the United States District Court for the Northern District of Illinois.
If You Advertise "Smoked Almonds," Does That Mean That They Were Actually Roasted Over an Open Fire? (via Passle)
Family Dollar Stores sold a product called "smoked almonds." The front of the packaging includes a photo of the almonds and big red stripe across the center with the words, "smoked almonds." There isn't really much other information on the front of the package that describes the product. So, is it reasonable for purchasers of the product to assume that almonds were actually "smoked" -- in other words, roasted over an open fire?
The FTC Issues Latest Report on Romance Scams Just in Time for Valentine’s Day
In the lead up to this Valentine’s Day, it seems like everyone is determined to kill any semblance of romance in the air. The Tinder Swindler, a documentary about a con man who used the dating app Tinder to defraud multiple women, is one of the most popular shows on Netflix right now. (I highly recommend it). Valentine’s Day flower prices are at an all-time high.
Advertisers Challenge Facebook’s Representations on Audience Targeting and Fraudulent Traffic (via Passle)
Facebook’s advertising business is facing two pending legal challengesof relevance to advertisers who use the platform. In the first (IntegrityMessageBoards.com v. Facebook, No. 18-cv-05286-PJH, N.D. Cal. 2018), the advertiser, Investor Village, brought a proposed class action, seeking relief based on Facebook’s allegedly deceptive conduct with respect to the audience data it makes available to advertisers for targeting on its platform.
Facebook Says Ads for Giving Tuesday Are OK, So Long as They Aren't About Social Issues (via Passle)
November 20, 2020 https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net Earlier this month, Facebook said that it was extending its ban on "social issue, electoral or political ads" for about another month. With "Giving Tuesday" coming up, this raised the question of whether charitable organizations -- on one of their most important fundraising days of the year -- would be able to promote giving to their organizations.
UK's Advertising Standards Authority Tells Auto Marketer to Pull "Black Cars Matter" Ad (via Passle)
The UK's Advertising Standards Authority told car leasing company LINGsCars to take down an advertisement on Facebook promoting the new Audi A4 "Black Edition" on the grounds that it was offensive and socially irresponsible.
Facebook Agrees To Prohibit Hate Speech In Ads In The Wake Of #StopHateForProfit Campaign
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Live Nation Seeks Sweeping Changes To Artist Contracts For Music Festivals: What Does This Mean For Brand Sponsors?
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The Devil Is In The Data: ANA Releases
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Lessons In Media Buying For A Post-Covid World
To print this article, all you need is to be registered or login on Mondaq.com. Like everyone these days, advertisers and their agencies are feeling the effects of the current pandemic, and the impact on their marketing plans and media budgets is no exception. While there is certainly no shortage of content to run ads against in this market, not all content is the same and not all brands have the same appetite for -- or ability to -- proceed with their campaigns as originally planned.
Keeping Up With The Kardashians In
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