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How time flies! It's already been ten years since the introduction of the feminine fragrance which defined the decade: La Vie Est Belle. Evoking something of the feel-good aura of Roberto Benigni's master opus, La vita è bella ("Life is Beautiful"), a film that exalts what it means to savor the very best ouf of life, even in the most averse conditions, the frenchified name is sonorous and optimistic.
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