Rebecca Corliss
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Articles by Rebecca Corliss
5 Gifts on the Marketing Content Creator's Holiday Wish List
The Holidays are right around the corner! Thinking of donning your marketing team with new tools to make your company great content ? Here are a few gift ideas to help content creators make stellar stuff for the Web to bring in more traffic and leads.
Tips From @ChrisBrogan on How to Beat Dunbar's Number
Dunbar's number , theorized by Robin Dunbar, is the number of stable social relationships a person can maintain at one time. He believes this number is 150. In New York Times Best Seller Trust Agents , Chris Brogan explains how marketers can use the Internet's social tools to expand their networks beyond Dunbar's Number. How can you connect with more than 150 people? Perhaps you can be an active member of 150 communities? In the below video, Chris Brogan explains: 1.
Rufus to end Windows 7 support soon [TechSpot]
Rufus is a popular tool for creating bootable drives. Its latest release adds SHA-1 and SHA-256 x86 acceleration for supported CPUs. It’s also the last Rufus that will run on Windows 7.Read Entire Article View Article on TechSpot Rufus is a popular tool for creating bootable drives. Its latest release adds SHA-1 and SHA-256 x86 acceleration for supported CPUs. It’s also the last Rufus that will run on Windows 7. Read Entire Article
Twitter Name Ideas: The Do's and Don'ts of Choosing A Twitter Handle
With over , using Twitter right offers you massive benefits as a new or existing business. Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your Twitter handle. This article will show you the do’s and don’ts of choosing a Twitter handle and 25 examples of great Twitter business names. What makes a good Twitter name?
Why breaking down language barriers is not only good for business but essential
Any business that does not have a sophisticated plan to communicate in multiple languages is looking at its potential business through a keyhole. That company may as well not have a website. Here’s why: The U.S. Census recently released a once-in-a-decade look at diversity in America. The data showed a country that looks much more like its future than its past.
How to be strategic without slowing down
Ask any C-Suite leader how often they get to focus on the ‘The Strategy’ and they’ll tell you about 5-10 days a year. Ask them how often they are being strategic and they’ll look at you funny – it’s every minute of every day. I work with the C-Suite and their reports, the B-Suite. As a B-Suite mentor, I too often hear mid-level leaders bemoaning that their job doesn’t offer them the opportunity to be Strategic or work on ‘more strategic initiatives’.
5 Ways Women Leaders Can Create Alliances At Work
It’s not easy to jump into a leadership position, especially if it is your first time in a leadership role. As a woman, the challenges that come with being in a leadership position can be even more daunting at times than you may have originally expected. Leaders are the ones that everyone goes to with their challenges in hopes of coming up with a solution. So how can women leaders create their own support system that they feel comfortable turning to when the going gets tough?
Otter PR Earns Company Culture Award
The culture that is created and fostered within organizations is integral to the continued satisfaction of its business, employees, and customers. Values such as integrity, honesty, and transparency are crucial components of a company’s culture and help drive its long-term success. Each year, our team is presented with a multitude of companies that build and foster outstanding culture.
The Data You Need as You Return to the Office
COVID-19 turned the typical workplace paradigm upside down, and now it’s up to corporate executives to manage the new landscape. Google and Twitter, for instance, are two of the latest big companies to announce their plan for returning to the office – with both behemoths planning to require employees to come to the physical office at least a few days per week.
How to smooth the experience as employees transition back to the office
Join today's leading executives online at the Data Summit on March 9th. Register here. This article was contributed by Rebecca Corliss, VP of marketing at VergeSense. The ongoing pandemic has complicated efforts to bring employees back to the physical office, with the Omicron variant further pushing back many companies’ plans. However, most organizations had already begun the process of at least to some degree even as uncertainty remains.
Supporting remote work and stellar video conferencing.
If you've ever taken out your work computer to send a few emails from a coffee shop, a hotel room,... Mar 16, 2020 | 11 min read
How To Engage Gen Z With A Video-First Workplace
Photo: Getty Less than a decade ago, business video conferencing was a minority sport, played mostly by larger companies and the C-suite. Fast-forward to 2020, and workplace video is booming. In fact, in 2018, 74% of IT professionals said they were making video calls more than they were just two years before, according to a Forrester survey reported on by AV Magazine.
What Is a CMS and Why Should You Care?
Deep in the sea of acronyms in the marketing world, there's an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. What about CMS? Whether you're new to marketing or have been in the industry for years, this acronym may be completely new to you. It also may be the answer you're looking for if you need a professional website, fast, with limited technical resources.
How proximity bias holds employees (and workplaces) back
Successful businesses depend on their ability to make the right decisions. That’s why interest in “cognitive bias”—the set of faulty perceptions which can often taint our judgments—is not only growing in clinical psychology: it’s a growing focus in the boardroom, too. There are many forms of cognitive biases, but one, in particular, is often overlooked.
Screwing remote workers screws your in-office employees, too.
If you’ve ever worked from home for a day, a week, or if working remotely is your full-time gig, you know the frustrating pain that often comes with it. Sadly, #WFH often is synonymous with being overlooked, unheard, and left out. Remote workers frequently get the short end of the stick compared to their in-office co-workers. One of the most painful experiences of remote work life, as far as I’m concerned, is all things meetings.
Improve Your Team Leadership By Working From Home For A Week
Remote work policies are more common than ever before. According to our company’s 2018 “Global State of Remote Work” report, which surveyed 3,028 employees, 52% of employees work from home once a week, and 16% work for fully remote companies around the world. This flexibility is now a critical competitive advantage for many companies, and more businesses than ever are hiring remote employees or implementing work-from-home (WFH) policies for those who work in the office.
Four Ways To Master The Remote Performance Review
Performance reviews should serve as important stepping stones in employees’ careers -- they’re an opportunity to explore strengths, improve skills and develop plans for future success. But performance reviews can also be stressful events for both managers and employees when they’re not executed properly. And these challenges increase when managing remote employees.
Don't Let Your Remote Employees Pay The 'Motherhood Penalty'
Despite increased awareness and calls to action, the gender pay gap in the United States still exists and it’s affecting remote employees as well.
101 Signs You're an Inbound Marketer
We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. But hey, that's what makes us so darn successful! Read this list, and see if you can relate. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer 1. You can calculate visitor-to-lead conversion rates in your sleep. (Tweet this!) 2. You dream about Excel. (Tweet this!) 3.
Five Tips For Hiring And Retaining Top Remote Talent In 2019
Today’s workplace looks vastly different than it did only five or 10 years ago. In the past, employees had to clock in and clock out at specific times, and often they spent exactly 40 hours a week sitting at their desk in an office. My company, Owl Labs, published the “2017 State of Remote Work” report, based on a survey of 3,028 worldwide employees, which showed that more and more workers are opting to work from home, and their employers are open to it for good reason.
More Than Half of Companies Surveyed Allow Remote Work, But Fast-Paced Industries Lag Behind
As remote work becomes the norm worldwide, 38 percent of technology and marketing professionals believe their remote work opportunities are limited Opinions expressed by Entrepreneur contributors are their own. When technology giant IBM, in 2017, ended its remote working policy, it's a safe bet that the info tech giant's employees were more than upset, considering that IBM allowed 40 percent of its global workforce to work remotely.
How To Manage A Hybrid Team Of Co-Located And Remote Employees
Imagine yesterday’s workplace. Employees arrived at nine and left at five. Everyone worked at their desks and walked to team meetings together. The workplace was strongly defined and boundaries were clear. That workplace is gone, and today’s norm is centered around flexibility -- the opportunity to work whenever and wherever the employee wants.
Visual Step-by-Step Instructions to Connect Your Twitter and LinkedIn Accounts
LinkedIn rolled out a cool new feature that links your Twitter account to your LinkedIn profile via your status update. What's incredibly unique about this feature is the ability to update your status from Twitter, as well as send out Tweets via LinkedIn. This is a great way to frequently update a typically-static LinkedIn profile. Think about it! How many of us set up a profile and don't touch it for months and months?
Zoom is 20% More Effective at Improving Connectedness
Owl Labs Study: Zoom is 20% More Effective at Improving Connectedness There is a shift in the workplace. According to the State of the Remote Work, 52% of employees work from home at least once per week. There’s an obvious uptick in employees’ expectation for flexibility, and with that comes a change in the tools and services we need for success.
An Introduction to 7 of the Most Popular Social Networks for Business
People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? The best way is to get to know the different "personalities" of each network so you can understand how to leverage it best for your business.
31 Fluffy Buzzwords Marketers Overuse and Abuse
Let's be honest—marketers have quite the repetitive vocabulary, and we tend to get in the habit of using the same words obsessively around like-minded people. To the outside world, we could be repeating the phrase "meat-and-potatoes, meat-and-potatoes" over and over, and it wouldn't make a difference. So to optimize our communication's effectiveness, let's strategize more efficient messaging to change the perception around marketers' conversations and engagement. Whatever that means.
The New Manager's Guide to Effective Leadership
Congratulations! You’ve recently been promoted to a new position as a manager. You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this? You may be feeling excited, afraid, nervous, or empowered. You may also be experiencing the very common imposture syndrome: the fear of getting caught as a “fraud” due to not being competent or fully prepared to deserve your new position.
How to Get Unstuck in Your Career
“I feel stuck. Where should I go from here?” It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck? Do you jump ship? Apply for a new role within your company? Or just stick it out? In the right context, any of those options could work out just fine. But how do you know which direction is right for you?
15 Metrics Every Marketing Manager Should Be Tracking
A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that? Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there's a substantial world beyond those important yet simple measurements.
16 Smart Resolutions for Better Marketing in 2013
It’s almost here -- the turn of the new year. And you know what that means ... This is your chance to reboot and decide what changes you'll make in 2013. Are there specific skills you haven’t quite mastered yet? Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals, too?
Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.
11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
Do you know your best customer? Seriously -- do you really, really understand your best customer? For example, do they live in the big city or the suburbs? Watch Jeopardy or Modern Family? Use their iPhone nonstop, or get nervous about new technology? If you don't know the answer, it's time to do some research.
The Marketer's Guide to Building a Grade-A Internship Program
With the new school year just around the corner, companies are actively recruiting and reviewing candidates to build a new troupe of interns for the fall semester. And for good reason! Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business.
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place.
The Ultimate Glossary of Performance Metrics Every Marketer Should Know
Good marketers live by their data. Why? Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it.
63% of B2B Companies Don't Generate Leads From Social Media [New Data]
Social media lead generation has been notoriously challenging for B2B companies. It makes sense -- when your industry isn't consumer-focused, it's difficult to attract a large audience relevant to your business. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.
How to Master Pinterest for B2B Marketing
Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator.
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). LinkedIn's conversion rate also outranked social media as a channel overall.
LinkedIn Launches Analytics Tool for Groups
This week, LinkedIn added a brand new feature toLinkedIn Groups: Analytics. (And you know how much we love data!) Group owners now have the ability to get insight into group growth, demographics, and interactions through visually appealing charts and graphs. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach, member activity, and ultimately—leads.
6 Ways to Screw Up Your Social Media Strategy
We all make mistakes when we're learning something new. That philosophy stands true for business people and school children alike. So what separates those who learn and succeed from those who learn and fail? Why, it's the correction of one's mistakes and seeking improvement, of course! Marketers and business owners are integrating social media as a new component in their marketing strategy every day. Are you making any of the following social media strategy faux pas? No worries if you are.
10 Reasons Why Facebook Should NEVER Do Outbound Marketing #MTW
This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Below is a countdown of the top 10 reasons why Facebook should NEVER use outbound marketing. Oh what a world that would be! 10. You would receive a call at dinner every time you received a Facebook friend request. 9.
Rock On! @HubSpot CEO Writes Book for Marketing Deadheads #GDBook
Congratulations to HubSpot CEO Brian Halligan and best-selling author David Meerman Scott for combining their passion for marketing and love for the Grateful Dead to create a stellar new book. The new book is Marketing Lessons from the Grateful Dead, a case study in contrarian marketing that uses the iconic band’s success to teach marketers how to use social media and inbound marketing to grow their businesses.
Inbound Marketing University Empowers Grads to Become #IMU Educators
HubSpot's free inbound marketing training and certification program, Inbound Marketing University, is offering the program's webinar and presentation content to Certified Professionals. This includes the program's 16 on-demand webinar classes in the form of an embeddable video module, as well as a customizable presentation slide deck.
You Like Badges!? - "Foursquare Cops" Web Series [Episode 1]
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Get Marketing Certified on Your Schedule! New On-Demand #IMU Exam
Today the Inbound Marketing University team is launching its brand new on-demand certification exam! (Register for IMU here.) Now, excited and well-studied students don't have to wait for specific test periods. With the exam open 24/7, students can jump into the test whenever they're ready. IMU is a free marketing program consisting of 16, one-hour online classes to prepare you for the Inbound Marketing Certification Exam.
HubSpot TV - The New Rules of Marketing with Guest David Meerman Scott
Local to Boston? Come to the HubSpot TV live taping this upcoming Friday with guest Steve Garfield , author of Get Seen: Online Video Secrets to Building Your Business . We're going to include the studio audience in the show for the first time, and there will be beer and snacks for all.
HubSpot TV - Hockey, HP and the Holidays With Guest Host @TomCattaneo
Episode #72 - December 23, 2009 (Episode Length: 22 minutes, 29 seconds) Intro How to interact on Twitter: @ mvolpe and @ TomCattaneo with www . HubSpot . tv in your tweet. Subscribe in iTunes : http :// itunes . hubspot . tv New day and time for HubSpot TV next week: Thursday, January 31 at 4pm with Karen Rubin and Pamela Seiple ! Special Guest Tom Cattaneo , HubSpot Support What did you do before HubSpot ? Did that have anything to do with marketing?
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