How you can chart the way forward in all aspects of your job in this comprehensive guide. We’re moving ever cautiously into the “new normal,” or what Edelman more aptly dubbed the “next normal.” Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.