A few years ago, Clarins experimented with changing the packaging of an eye makeup remover that used to be blue to a transparent bottle. A flood of reactions on the tune of “your make-up remover removes less well”… while the formula, it, had not moved. Moreover, the brand, which believes in the beneficial power of colors (blue for hydration, green for purity, yellow for nutrition…) continues to color certain formulas, such as its SOS Masks (Hydra, Comfort or Pure, 75 ml, €38 each).
