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“U Up?”: IKEA texted customers between 10pm and 5am on a Friday night, asking “u up?”. Sleepy scrollers who engaged in late night chat were rewarded with a free new mattress, in case the source of their sleeplessness was bed-based. [03.24.050] 1/2 [03.24.043] 1/2 [03.24.091] 1/12 [03.24.075] 1/6 [1.24.121] 1/3 Prev Next Your cart is empty Subtotal Cart empty Shipping Calculated at Checkout Checkout
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
