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For the past 10 or so years, JPA has been one of the most popular ways of accessing a database within the Java ecosystem. Even if you haven't heard of JPA directly, there is a high likelihood that you've heard of or even used one of the most popular implementations of the JPA API - Hibernate. The reason why JPA is so popular is no secret - most of the inconveniences are abstracted from the user, making the API very intuitive to use.
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