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Articles by Riad Hijal
Fratelli Branca Distillerie in Argentina Modernizes for Greater Efficiency with SAP Sales Cloud
Fratelli Branca Distillerie is the maker of Fernet-Branca, a uniquely flavorful bitter liquor with a legendary backstory that galvanizes its revered status as Argentina’s unofficial drink. Whether served neat or con coca (with soda), Argentinians simply can’t get enough of this iconic liquor and consume the most of all Fernet-Branca produced globally.
SAP Named a Leader in B2B and B2C IDC Digital Commerce Reports
The SAP Commerce Cloud solution has been a resounding commercial success since its launch in 2018. Today it enables thousands of global companies across over 25 industries and more than 65 countries to process hundreds of billions of euros of GMV securely and reliably. During the holiday season alone, we helped companies process up to US$110M in gross merchandising value per minute with 100% uptime.
How retailers can harness AI to transform Black Friday shopping
Editor's note: This piece is a guest article from Riad Hijal who serves as the global head of commerce solution management and strategy for SAP. As Black Friday looms, retailers are evaluating their strategies to capture shoppers’ attention and meet business goals.
Harrods’ High-Tech Backend Helps Deliver Unparalleled Experience Original
It’s easy to say customer experience is your No. 1 priority, but offering a truly seamless journey is often brutally complicated on the backend. So, London-based luxury retailer Harrods uses SAP technology to ease that backend burden and deliver a silky-smooth customer experience across all its channels, which include a growing ecommerce site, private shopping in China, and more. But Harrods’ most important channel is still its flagship store.
SAP Delivers the Future of Intelligent Customer Experience for Utilities
Customer experience is about connecting people with resources. Electric power, water, natural gas, heat, meters, service technicians or appliances, heat pumps, solar panels, electric vehicles, charging stations, smarter homes: the list of often essential resources is growing steadily, raising the question of how to connect people to them.
SAP Pinnacle Awards: 2023 Finalists and Winners Announced
WALLDORF — SAP SE (NYSE: SAP) today announced the 2023 finalists and winners of the SAP Pinnacle Awards, which recognize partners for their outstanding contributions, dedication to teamwork and ability to deliver innovations that help customers achieve their goals. Winners and finalists were selected across 23 categories based on recommendations from SAP, customer feedback and partners’ proven ability to meet and exceed key performance indicators.
How High Tech Helps PUMA Send the Right Message
“Loyalty in retail is the absence of something better,” Walmart U.S. President and CEO and NRF Board Chairman John Furner said during opening remarks at Retail’s Big Show earlier this year. He underscored that shoppers are always looking for an improved customer experience. “When they find it, they’re gone.” But clever use of the right data can help you deliver that improved customer experience – so your customers don’t find it elsewhere, according to David Witts, senior CRM manager for PUMA.
SAP Signavio Is a Leader in the 2023 Gartner® Magic Quadrant™ for Process Mining Tools
In the first Gartner Magic Quadrant for Process Mining, the SAP Signavio portfolio has been recognized as a Leader in the market based on Completeness of Vision and Ability to Execute. SAP Signavio Process Transformation Suite was evaluated. According to the Gartner Magic Quadrant, “Leaders have a deep understanding of the realities of the market, a track record of success, and an ability to influence the market’s direction, along with an ability to attract and keep a growing customer base.
SAP Delivers New Approach to Composability, Helping Businesses Drive Profitability and Move Fast on Their Own Terms Original
In a recent survey from Aberdeen, 45% of customer experience (CX) leaders say the top challenge for keeping up with changing customer expectations is that “increased competition requires differentiating based on customer experiences.” This emphasis on differentiated customer experiences calls for maximum agility, flexibility, and speed at the center of gravity of today’s modern enterprise: the digital commerce platform.
E-commerce Strategies: Top 3 Ways To Drive Revenue + Beat the Competition
The e-commerce market has grown nearly 700% since 2011, ballooning from $680B to $4.92T in just 10 years. By 2025 – a mere three years from now – it’s projected that one out of every four dollars spent will be through e-commerce channels. Only agile brands that continuously innovate can compete in this fast-growing market. What works today may not work tomorrow. Success requires constantly monitoring market trends, adapting to them, and sometimes making wholesale changes.
What vendors are (intentionally) not telling you
The dirty secrets of headless commerce solutions: What some vendors are (intentionally) not telling you Headless commerce—or, simply, “headless”—is the darling of the B2C world right now. According to Google Trends, search requests for headless commerce have grown exponentially since early 2020. From an e-commerce standpoint, it’s easy to see why. Consumers have been housebound, tethered to their social media feeds during the pandemic.
It's all about CX
B2B companies are facing more pressure than ever to consider the customer experience and make their operations consumer centric. In order improve B2B e-commerce, they must shake off old ways and take a cue from the B2C world. Business cases for B2B traditionally centered on cost reduction rather than the customer experience. But with the growing role of e-commerce in B2B, they need to shift away from a transactional mindset to an experiential mindset.
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