Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Rich Jinks
How to use website optimisation to make the best first impression
How long do you think it takes visitors to decide whether they want to stay on your website? 10 seconds? It's more like 50 milliseconds according to this research. If your bounce rate is high, too many of your website visitors are landing on your website, taking a look and going elsewhere. What does that say about the first impression you’re making? People who browse the web aren't snobbish, but the fact is they have a lot of alternatives to look at.
The power of personalities in the workplace
Your office might not be as dysfunctional as David Brent’s, but that doesn’t mean your team isn’t made up of an equally varied bunch of individuals. The key to a successful office - one that motivates outstandingly collaborative employees - lies with how you manage the people (and personalities) who work within it. Every individual is well, individual. Disparate personalities in the workplace are the biggest test to your office environment.
How to make a good first impression with website optimisation
How long do you think it takes visitors to decide whether they want to stay on your website? 10 seconds? It's more like 50 milliseconds according to this research. If your bounce rate is high, too many of your website visitors are landing on your website, taking a look and going elsewhere. What does that say about the first impression you’re making? People who browse the web aren't snobbish, but the fact is they have a lot of alternatives to look at.
Our quest for the perfect workplace social media app
As a team of remote workers, workplace social media isn’t just a luxury, it’s a necessity. We had email, we had Basecamp, we had Skype, but those tools alone aren’t enough to create a strong team dynamic when you only see each other in person once a month. We wanted social media for the workplace. But it’s not just us who can benefit from tools like this. Even office-based workers need a way to communicate and collaborate with their team members on other floors or in other offices.
Our quest for the perfect workplace social media app
Looking for workplace social media to boost collaboration in your office? Join us as we run through the apps we’ve tried during our search. As a team of remote workers, workplace social media isn’t just a luxury, it’s a necessity. We had email, we had Basecamp, we had Skype, but those tools alone aren’t enough to create a strong team dynamic when you only see each other in person once a month. We wanted social media for the workplace. But it’s not just us who can benefit from tools like this.
3 steps to create warm leads for your sales team • Articulate
Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales rep makes 52 calls a day. But is it actually doing their business any good? The jury is out on the effectiveness of cold calling, but we can all agree on one thing: cold calling is a low percentage game. It takes many calls (18, on average) and a lot of time to generate leads via this method.
3 steps to create warm leads for your sales team
Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales rep makes 52 calls a day. But is it actually doing their business any good? The jury is out on the effectiveness of cold calling, but we can all agree on one thing: cold calling is a low percentage game. It takes many calls (18, on average) and a lot of time to generate warm leads via this method.
How to count the number of words in an Excel cell - Pensar
Over the next few months we’ll be running a series of blog posts giving marketing agencies quick, helpful advice so they can overcome some of the most common technology problems they face. We’ve been working with marketing agencies since day one, so we know the kind of problems they have and we have a few hacks up our sleeves to help out. Here’s the first. Excel is hardly the most convenient writing tool available for marketers, yet some clients insist that you write their content in this format.
How to make a good first impression on website visitors
How long do you think it takes visitors to decide whether they want to stay on your website? 10 seconds? More like 50 milliseconds according to this research. If your bounce rate is high, too many of your website visitors are landing on your website, taking a look and going elsewhere. What does that say about the first impression you’re making? People who browse the web aren’t snobbish, but the fact is they have a lot of alternatives to look at.
Why acronyms are annoying
‘I feel that barely a day goes by that somebody doesn’t toss a new acronym at me and react with surprise when I don’t recognize it,’ writes Kate Taylor. Sound familiar? It might well do for your readers. SaaS, CRM, DDoS, ERP, PBX: the number of acronyms currently circulating the business world is FUBAR. Using them might save you two seconds of typing, but what about your reader? How long will it take them to figure out what you're talking about? Hang on – why not just Google it? Google it? SMH.
Why acronyms are annoying
Sound familiar? It might well do for your readers. SaaS, CRM, DDoS, ERP, PBX: the number of acronyms currently circulating the business world is FUBAR. Using them might save you two seconds of typing, but what about your reader? How long will it take them to figure out what you’re talking about? Google it? SMH. I wish it were that simple. So many acronyms use the same letters that choosing the right one is like picking a meal from a pub menu: the choice is as extensive as it is agonising.
What writers should eat to beat their deadlines
If you’re struggling against writer’s block, it’s easy to blame yourself. When we hit the writing wall, we blame our brains, we blame our lack of willpower, we even blame our job: but have you ever thought of blaming your diet? So, what should writers eat? If you’re feeling tired, continually uninspired and you just can’t find the spark to string a sentence together, it might well be because of what you’re eating. Creative jobs place heavy demands on our brains.
10 tips to make your personal social media bios stand out
Talking about yourself is tough. For the majority of us humble folk, highlighting your strengths and making it ‘all about me’ feels uncomfortable (not to mention very un-British). Talking about your company can be tricky, but personal social media bios are especially intimidating. There’s nothing to hide behind here: that’s you, front and centre and on public display.
Don't copy copy: why original content always wins
Why didn’t the skeleton go to the party? Because he had nobody to go with. Oh, heard that one before? Recycling other people’s content is just like re-telling someone else’s joke – it gets less effective each time it’s repeated. In marketing, just like in comedy, originality is king. Copied copy is a cop-out. Originality is king. Your loyal readers, your would-be readers and your would-be clients all have one thing in common: they’re as receptive to originality as they are repelled by copycat content.
Don't copy copy: why original content always wins • Articulate
Why didn’t the skeleton go to the party? Because he had nobody to go with. Oh, heard that one before? Recycling other people’s content is just like re-telling someone else’s joke – it gets less effective each time it’s repeated. In marketing, just like in comedy, originality is king. Your loyal readers, your would-be readers and your would-be clients all have one thing in common: they’re as receptive to originality as they are repelled by copycat content.
Write with anecdotes: how to make your writing as large as life
Once upon a time, there was a tourist backpacking through the highlands of Scotland… Ignore how bad that attempted Scottish accent was and consider the success of the first minute and a half of that video. Why does Andrew Stanton decide to introduce himself to his audience with a narrative joke? Stanton harnesses the power of stories better than most. He wrote and directed Finding Nemo and WALL-E, he co-wrote Toy Story and (thank God) he only very rarely indulges in bestiality jokes.
How to be concise: write less and say more • Articulate
Short words are king, shortcuts rule and short copy performs 135 percent better. If you want to please the TL;DR generation, give them to-the-point, useful advice. No waffle, no tangents, no waiting. But, if you write less, you say less, right? Nope, and here’s the proof. Telescopic Text is a lesson in being succinct. The story you read starts with a simple statement; ‘I made tea’. Each time you click a word, it expands into a few more.
13 tips to make your personal social media bios stand out
Talking about yourself is tough. For the majority of us humble folk, highlighting your strengths and making it ‘all about me’ feels uncomfortable (not to mention very un-British). Talking about your company can be tricky, but personal social media bios are especially intimidating. There's nothing to hide behind here: that’s you, front and centre and on public display.
Write with anecdotes: how to make your writing as large as life
Once upon a time, there was a tourist backpacking through the highlands of Scotland... Ignore how bad that attempted Scottish accent was and consider the success of the first minute and a half of that video. Why does Andrew Stanton decide to introduce himself to his audience with a narrative joke? It’s not every day you get the chance to tell a packed-out crowd your favourite pub joke. (Perhaps more importantly) he knows how well stories work: stories engage us like nothing else.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Rich
Contact Rich, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack