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Articles by Richard Askam
My Personalisation Experience
Personalisation by Richard Askam | 03/04/2025 Richard Askam, a pioneer in Personalisation, transitioned from the drinks industry to creating iconic campaigns like Coca-Cola's "Share a Coke." His speaking career, includes leading a TEDx talk, becoming an ambassador for FESPA . In the past, he has led the conference sessions for the Personalisation Experience" conference, and will return this year to speak in a panel discussion.
Mountain challenge inspires women to overcome fears
A world record holder who has inspired a group of women to climb the highest peak in north Africa said she was "very proud" some had overcome a fear of hiking to take on the challenge. Zaynab Jogi, from Blackburn, Lancashire, said she was "pushing them to the core" to prepare them for the women-only trek to ascend Mount Toubkal, which is 13,671ft (4,167m) high, in Morocco, in June for charity. This will include climbing Ben Nevis in Scotland, the UK's highest mountain.
Personalisation with Neil Reynolds from Sky Sport
Personalisation by Richard Askam | 28/03/2024 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Neil Reynolds, NFL Presenter at Sky Sports about all things personalisation. Neil shares how Sky are hoping to connect with the younger generation across the UK who will become future NFL fans. The NFL are working towards creating a personalised children's book for these young fans, a project that both Neil and Richard are working on.
Personalisation with Sky Sports
Personalisation by Richard Askam | 05/04/2024 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Neil Reynolds, NFL Presenter at Sky Sports about all things personalisation. Neil shares how Sky are hoping to connect with the younger generation across the UK who will become future NFL fans. The NFL are working towards creating a personalised children's book for these young fans, a project that both Neil and Richard are working on.
Personalisation with Sky Sports
Personalisation by Richard Askam | 05/04/2024 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Neil Reynolds, NFL Presenter at Sky Sports about all things personalisation. Neil shares how Sky are hoping to connect with the younger generation across the UK who will become future NFL fans. The NFL are working towards creating a personalised children's book for these young fans, a project that both Neil and Richard are working on.
El poder de la personalización: conocimientos de expertos de la industria del futuro en la Conferencia Experiencia de Personalización
Publicado el 18 de Marzo de 2024 Richard Askam Esta semana se abrirán las puertas de la segunda edición de la conferencia Personality Experience en Fespa (20 de marzo de 2024, Amsterdam RAI, Países Bajos). La conferencia explorará el valor de la personalización, la psicología de la personalización, cómo incorporar la personalización en las experiencias del cliente y las tecnologías que hacen que la personalización sea accesible.
Oldham Rugby League: Mike Ford and Sean Long target Super League return
Oldham Rugby League Football Club are targeting a Super League return, after decades of struggles on and off the pitch. Under the stewardship of new owners led by former player and coach Mike Ford, the board hopes to revive one of the traditional giants of the game - and they have already made strides toward that goal. Known as the 'Roughyeds', they have returned to the town after years spent groundhopping on the outskirts.
Unlocking new dimensions in customer engagement through advanced personalisation
Richard Askam, Personalisation Ambassador at FESPA discusses the opportunities offered in customer engagement by maximising the potential of personalisation. For the past decade, we’ve observed developments in personalisation-enabling technologies and software for all the industries FESPA represents.
Personalisation with Printful
Personalisation by Richard Askam | 27/02/2024 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Dans Rozentals, Customer Success Team Manager from Printful about personalisation. Richard and Dan discuss the latest developments in personalisation and how businesses can create their own brand as well as looking at how the industry will adapt their strategy. Dan shares Printful's hopes for the future.
Personalisation with Dans Rozentals from Printful
Videos by Richard Askam | 21/02/2024 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Dans Rozentals, Customer Success Team Manager from Printful about personalisation. Richard and Dan discuss the latest developments in personalisation and how businesses can create their own brand as well as looking at how the industry will adapt their strategy. Dan shares Printful's hopes for the future.
Tom Hartley: Cricketer's mum stunned by Test debut
The family of England spinner Tom Hartley said they were "unbelievably proud" after he helped inspire victory over India on his Test debut. Hartley, who honed his skills at Ormskirk Cricket Club, took seven wickets for just 62 runs in Hyderabad. His figures are the best for a debutant English spinner since the 1930s. Hartley's mum, Ann-Louise, said the family was "stunned and amazed" at his performance while sister Annabelle said it was a "rollercoaster" watching him.
Luke Littler: Darts sensation hopes to inspire next generation
Teenage darts sensation Luke Littler has spoken of his hopes to inspire the next generation of young players. He fell just short of becoming the sport's youngest world champion aged 16 when he recently lost the PDC World Darts Championship final. 'Luke the Nuke' has just won the Bahrain Masters but came home to Warrington, Cheshire, to celebrate his 17th birthday with a Chinese meal. He also visited St Helens Darts Academy where he first started playing aged 10.
Radcliffe FC's Sean Tse swaps non-league for dream Asian Cup role
Sean Tse never thought he would play in the tournament Last month Sean Tse Ka Keung was playing before a few hundred spectators in English football's seventh tier - this month he lines up in front of thousands in the Asian Cup. No wonder the Radcliffe FC player feels like he has to pinch himself.
Personalisation with Zipcon Consulting
Videos by Richard Askam | 11/01/2024 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Bernd Zipper, CEO and Senior Consultant at Zipcon Consulting, a leading consulting company in the print and media industry in the Germany about Personalisation. Bernd and Richard also discuss how mass customisation is becoming more valuable for the print industry and will have a firm place in the future of the printing industry.
Personalisation with Justin Cairns from Ogilvy
Videos by Richard Askam | 14/12/2023 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Justin Cairns, Head of Production (Offline) at Ogilvy about all things Personalisation. Justin spoke at the Personalisation conference in 2023 and looks forward to Personalisation Experience 2024 in Amsterdam. Justin emphasizes the importance of getting to know your customers and clients and shares his key takeaways from Personalisation Experience 2023.
Personalisation with Frank Piller from RWTH Aachen University
Podcasts by Richard Askam | 20/11/2023 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Frank Piller, Head of the Institute for Technology and Innovation Management and Co-Director at RWTH Aachen University about Personalisation. Richard and Frank look towards the Personalisation Experience 2024, the progress of personalisation in the last 10 year and the different values it offers to consumers.
Personalisation with Frank Piller
Videos by Richard Askam | 15/11/2023 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Frank Piller, Head of the Institute for Technology and Innovation Management and Co-Director at RWTH Aachen University about Personalisation. Richard and Frank look towards the Personalisation Experience 2024, the progress of personalisation in the last 10 year and the different values it offers to consumers.
Personalisation with Ogilvy
Podcasts by Richard Askam | 11/12/2023 FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Justin Cairns, Head of Production (Offline) at Ogilvy about all things Personalisation. Justin spoke at the Personalisation conference in 2023 and looks forward to Personalisation Experience 2024 in Amsterdam. Justin emphasizes the importance of getting to know your customers and clients and shares his key takeaways from Personalisation Experience 2023.
Personalisation with Antigro Designer
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Personalisation with Antigro
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marcin Majda, CEO and Co-Founder at Antigro and Waclaw Mostowski, Chief Revenue Officer and Co-Founder at Antigro about Personalisation. Marcin describes Personalisation as personalised content tailored to the customer's interest and highly personalised gifts and products. Waclaw describes Personalisation as offering the customers the ability to show off their own unique style and allowing individualisation possible.
Personalisation with Marshall Atkinson
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marshall Atkinson from Atkinson Consulting about Personalisation. Marshall describes how Personalisation focuses on the individual not the group and printing to the scale of one. Marshall and Richard also discuss opportunities for existing print shops including revenue opportunities as well as Artificial Intelligence.
Personalisation with Marshall Atkinson from Atkinson Consulting
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marshall Atkinson from Atkinson Consulting about Personalisation. Marshall describes how Personalisation focuses on the individual not the group and printing to the scale of one. Marshall and Richard also discuss opportunities for existing print shops including revenue opportunities as well as Artificial Intelligence.
Personalisation with Kirk Lewis from HP
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Kirk Lewis, Global Head Site Flow Sales from HP about Personalisation. Kirk describes Personalisation as the ability to allow customers to fully express themselves however they like and how it has a different meaning for each person. Would individualisation be a more fitting name instead of Personalisation?
Personalisation with HP
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Kirk Lewis, Global Head Site Flow Sales from HP about Personalisation. Kirk describes Personalisation as the ability to allow customers to fully express themselves however they like and how it has a different meaning for each person. Would individualisation be a more fitting name instead of Personalisation?
Retrieving data. Wait a few seconds and try to cut or copy again. - FESPA
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Mark Gervais, Director of Screen Print at Ningbo Shenzhou Knitting Co Ltd about Personalisation versus Customisation and the current demand from customers from businesses. Mark discusses the added value for brands to offer Personalisation to their customers and how the success of Personalisation is entirely dependent on the consumers.
Personalisation with Marie-Evie Lemieux and Marion Duchesne from Media Clip
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marie-Evie Lemieux, CSO at MediaClip and Marion Duchesne, CEO at MediaClip about Personalisation. Marion describes Personalisation as being a personal connection with a product. Maria describes Personalisation as the ability to connect people with specific content that is created between the supplier and the user. Maria and Marion share the current Personalisation opportunities for Brands.
3 feet away from gold - the opportunity for printers with Personalisation
Richard Askam, The Personalisation Experience Ambassador, advises printers to keep on going towards their personalisation goals and to not miss this valuable opportunity for their business. Spring has arrived in England and from 23rd – 26th May 2023 The Personalisation Experience will burst into life alongside FESPA Global Print Expo 2023 in Munich. The exhibition features a brand new and innovative conference that offer a 360-degree focus on all things personalisation.
Personalisation with IMG.LY
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Dr. Daniel Hauschildt, CTO, CPO and Co-Founder at IMG.LY and Eray Basar, Head of Partnerships at IMG.LY about Personalisation. Daniel and Eeray describe the power of Personalisation as evoking emotions from customers and allowing customers to express themselves. IMG.LY provide software for editing videos and photos for various applications.
Personalisation with Kaspars Kirsis from Printful
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Kaspars Kirsis, Head of Sales at Printful and Mark Sanderson, Business Development - Americas from FESPA about the opportunities for printers in Personalisation. Kaspars discusses the importance of Personalisation for Printful, a mail to order and print on demand businesses. Richard, Kaspars and Mark discuss the power of gifts and keepsakes ane how intelligent brands are targeting customers by evoking emotions.
Personalisation with Printful
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Personalisation with Ningbo Shenzhou Knitting Co Ltd
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Mark Gervais, Director of Screen Print at Ningbo Shenzhou Knitting Co Ltd about Personalisation versus Customisation and the current demand from customers from businesses. Mark discusses the added value for brands to offer Personalisation to their customers and how the success of Personalisation is entirely dependent on the consumers.
Personalisation with Chloe Combi, GenZ Behavioural Expert
Richard Askam, The Personalisation Experience Ambassador speaks to Chloe Combi, a GenZ and GenA Behaviour Expert. Chloe explains that she perceives Personalisation as the ability to tell your personal story and creating your own brand. Chloe and Richard also discuss how branding, social media and influencer all contribute in the use and the perception of Personalisation. Chloe also shares her thought on the future of personalisation and GenZ.
Personalisation with Tim Cox from Cloudprinter
Richard Askam, The Personalisation Experience Ambassador speaks to Tim Cox, Business Development Manager at Cloudprinter about Personalisation. Tim describes the need for the print industry to be properly informed and educated on how personalisation can be used and the value of personalisation. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich.
Personalisation with Canon Europe
FESPA's Personalisation Experience Ambassador, Richard Askam speakes to Mathew Faulkner, Director of Marketing and Innovation at Canon Europe. Mathew describes Personalisation as an untapped opportunity for printers that offers meaningful and emotional customer engagement. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich.
Personalisation with Infigo
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Personalisation with Aegir Consulting
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Mike Wistow, the Director and Founder from Aegir Consulting. Mike shares what Personalisation means to him and explains how Personalisation can be experienced differently for each person. Both Richard and Mike discuss the value behind Personalisation it's relevancy and how it can be advantage and a hidden opportunity for businesses.
Personalisation - Is it about the memory not the gift?
Richard Askam, The Personalisation Experience Ambassador, hears from readers around the world about the importance of personalised memories versus the gift itself. It has been a few weeks since I began my tenure as the Personalisation Ambassador for FESPA’s new exhibition in May 2023, that will give a 360 degree focus to everything regarding personalisation.
Personalisation with MediaClip
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marie-Evie Lemieux, CSO at MediaClip and Marion Duchesne, CEO at MediaClip about Personalisation. Marion describes Personalisation as being a personal connection with a product. Maria describes Personalisation as the ability to connect people with specific content that is created between the supplier and the user. Maria and Marion share the current Personalisation opportunities for Brands.
Dear Traditional Retailers - where is my personalised order?
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Cost-of-living crisis threatens community sports club as bills continue to soar
Image caption, June Kelly founded Abraham Moss Warriors sports club in 2000 A sports club that has become the "beating heart of a community" says it faces an uncertain future as the cost-of-living crisis continues to bite. Abraham Moss Warriors has hosted sport and activities for families in north Manchester since its formation in 2000. The club said its bills had risen by 20% during the last year, at the same time that grant funding had dried up.
IT’S GOOD TO TALK
Re-invention isn’t easy but of course sometimes it’s a necessity (as the saying nearly goes). Each and every one of us at some point in our lives goes through this process, often subliminally but if you are like me, then you secretly relish the journey. Moving from one passage of life to the next takes courage and commitment but ultimately is nearly always worth it.
Navigating the Amazon Effect
I know I’m lucky. I know that the rooms I get to speak in and the people I get to meet, gives me a privileged understanding of what is happening in today’s world of print & packaging. To a certain extent, I am being asked for my opinions and helping to influence those happenings too.
The Digital Nomad: "Be Like A Start-Up"
I love this time of year for many reasons. As the dark days of winter turn to glorious spring conference season also commences, and as a full-time speaker and writer in the print and packaging world it means the sun also rises on some fabulous innovations, which I get to see first-hand.
Happy New Opportunity!
Our new columnist Richard Askam (aka the Digital Nomad) woke up on 1st January feeling curiously good… I have a confession to make. Sitting here on New Year’s Day and feeling great is a little strange. Does that mean I didn’t enjoy myself last night? No. Does that mean I enjoyed myself but have become immune to the effects of alcohol? No. So this must be a symptom of the all-round excitement of another new year beginning.
Personalized Product Marketing: What’s In A Name?
I was speaking at an event recently. During the Q&A I was asked if I thought we had reached peak personalization? My answer was a firm no. Through the ages, we have added value to many things with the addition of initials – cuff-links, handkerchiefs, shirts, jewellery etc.
Blogs : Dscoop News
Recent Articles Posted By: Kathy Popovich Thu Jan 19th, 2017 Ken Mead, a creative marketing industry leader, has been named Americas Director for Dscoop. He will play a key role in achieving Dscoop's vision, Innovating Print, Together.
Personalisation – Are you Executing for Theatre or Scale?
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide?
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