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Articles by Rike Aprea
3 Focus Area That Will Help You to Sharpen Your Brand Profile
Rike Aprea, the marketing director for Spartan DEKA, shares three focus areas that will help sharpen your brand profile. The recent years have been challenging for many businesses, especially in the fitness industry. Now, many studios and gyms don’t only have to compete with other local gyms, they also have to compete with online classes, free YouTube fitness videos, workout streaming services and more.
Fitness Challenges: Your Secret Weapon
Rike Aprea, the marketing director for Spartan DEKA, shares tips on how using fitness challenges can take your business to the next level. An exercise challenge can never replace an individual exercise program tailored to a clients’ specific needs. It can also not replace supervised personal training or small group training. However, a fitness challenge can be a good kick-start that triggers other healthy lifestyle choices.
The quintessential database marketing strategies for automotive dealerships, as per Dabadu
As technology continues to impact the world of business and trade, database marketing has become more important than ever. For players in the automotive market, it presents an opportunity to multiply sales numbers, manage inventory efficiently, and leapfrog ahead of the competition with Dabadu’s smart-AI. What is database marketing?
Fitness Assessments: Test, Train, Repeat
Rike Aprea, the marketing director for Spartan DEKA shares why regular fitness assessments will not only be essentials for your client’s progress, but also for your business success. In the health and fitness industry, many buying decisions are based on word-of-mouth, aka the offline version of influencer marketing. This is why a strong focus on customer satisfaction and loyalty is key to owning a successful fitness business.
How changing our mindset can lead to increased productivity
Traditional, productivity is known as the units of output per hour or units of output per unit of inputs. This way of measurement though is more relevant to factory production or similar types of work that can be measured in units of inputs and outputs. For many of us, the direct measurement between input and output is more blurred that what is meant in a traditional sense.
The Health Benefits of Coffee
From weight loss to happiness Photo by Tyler Nix on Unsplash “If it wasn’t for the coffee, I’d have no identifiable personality whatsoever”. David Letterman Are you “addicted” to coffee? You’re not alone. According to a study by the National Coffee Association, 64% of Americans drink coffee every day. Interestingly, Finland is the country with the world’s most significant per-capita coffee consumption with a whopping 12 kg per year.
From Saboteurs to Supporters
How to break up with destructive habits for good. Photo by Brooke Lark on Unsplash Being motivated and charged with positive energy is the most essential prerequisite to change your life and live your dreams. But good intentions can still be torpedoed by bad habits or a lack of self-discipline. Learn why habits can be detrimental to your success and how you can turn saboteurs into supporters: For example, you have the plan to open a business end of next year.
Make Most out of Your Sick-days
Sick-days suck. Especially when you’re self-employed. But some strategies can help to use them to your benefit. Photo by Kelly Sikkema on Unsplash I used to hate sick-day and feel guilty taking time off to rest and recover. Most of the time, I forced myself to work even though the outcome was more than questionable. Sometimes, doing that made me even sicker.
5 Ways to Increase Thermogenesis Naturally
And to lose weight without dieting Photo by Cullan Smith on Unsplash If you’ve read some of my previous articles, you already know that I am not a fan of diets. From my experience as a Personal Trainer and Certified Weight Loss Specialist, most of them only work short term and lead to more frustration than weight loss. But that doesn’t mean that you can’t lose weight.
Disconnect from Your Phone and Reconnect with The World
Get inspired, refresh, and refocus — all you need to do is to shut off your phone. I am sure this sounds familiar: you sit on a train, a bus, or even an Uber and the first thing you do is reaching for your phone and checking your emails, social media accounts, etc. Now think what you would have done 15 years before: well, first of all, there was no Uber 15 years ago. But apart from that, you would probably not have starred at your phone, but outside the window. Or you would have read a book.
5 Questions You Should Ask Yourself Before Changing Your Live.
A decision for something is always a decision against something. Are you ready and willing to pay the price for change? Photo by Emily Morter on Unsplash Are you thinking about quitting your job, ending a relationship, or moving to a different country? Even if I am a proponent of change and pursuing your dreams, drastic changes can be risky. Here are 5 questions that might help you to understand if you are ready to move on or if it might be wiser to focus on small improvements in your status quo.
How to Stay Motivated When You All You Want Is Give up
Stop fixing the symptoms and start changing your life Photo by Camylla Battani on Unsplash “It does not matter how slowly you go as long as you do not stop.” Confucius As a coach, I always get asked how to stay motivated to stick to an exercise program, a diet, a new habit, you name it. Most people that ask this question are looking for a quick-fix answer. But unfortunately, a quick fix might help with the symptoms, but never with the problem itself.
Can a Vegan Diet Help to Fight Climate Change?
Going vegan or part-time vegan can help the planet AND your health. 5 reasons to quit or reduce meat. Photo by Luke Stackpoole on Unsplash Forget the benefits of Keto and Paleo for a second and think about the cruelty of the meat industry and your health. I grew up in the countryside of northern Germany. Across from my high school was a butchery. Every morning, there was a truck with cows, and every noon the cows would hang upside down.
The Health Benefits of Tea
Get to know 3 different types of teas and learn why you should start drinking them today*. Spoiler alert: green tea is not one of them. Photo by Debby Hudson on Unsplash As much as you can eat healthily, it’s also important to remember to drink healthy too. Tea is very healing. Kristin Chenoweth You might already know about the astonishing health benefits of green tea as they have been extensively researched and discussed over the last few years.
5 Things Great Leaders Do
And what you can learn from that to manage your everyday life Photo by Kobu Agency on Unsplash Great leaders are hard to find. But if you are lucky to work with one it can change your life. Leadership is not about a title or a designation. It’s about impact, influence, and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers. Robin S. Sharma Throughout my career, I had many bosses.
5 Tricks That Will Help You to Get Through Your First Intermittent Fast
Photo by Mae Mu on Unsplash Fasting is not easy. If you are not used to it, you might feel hungry or cranky or both. The mental challenge is often tougher than the physical one. Eating is fun, it can distract you from uncomfortable thoughts, or it can help you to procrastinate tasks that you don’t want to do. I often use meals to “give myself a break” or to “get ready” for work, and there is nothing wrong with that.
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