Your biggest donor moved out of state years ago and still gives every year, though she’s never actually seen the building her gift helped renovate. A shift worker on your volunteer list catches your events from her phone during a break, when she catches them at all. Livestreaming is how you reach both of them: broadcasting live video to people who simply aren’t in the room. That access, letting donors and volunteers see firsthand what their support actually does, is the real value here.
