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Articles by Rob Canales
It’s Cheaper To Keep Those Customers!
“The average automobile dealer in America last year spent about $500 per retail unit to sell a new vehicle. The average new-vehicle gross profit for was about $1,500, so you can see that the average dealer’s advertising costs are consuming about 35 percent of their new-vehicle gross profit.
Power Tool Institute Launches Campaign to Promote Safe Lithium-Ion Battery Usage, Reduce Risks - AutoSuccessOnline
Cleveland, OH – The Power Tool Institute encourages consumers, contractors, and educators to “take charge of their battery” through an extensive education and awareness campaign that promotes the safe use of lithium-ion batteries in power tools.
New John Bean Website Showcases Innovative Wheel Service Products
Conway, AR – Customers looking for in-depth information about the latest John Bean wheel service innovations can start their search on the newly updated John Bean website. “The new John Bean website was designed with our customers in mind, giving them a thorough look at the valuable features and benefits of the extensive John Bean line,” said William Bruno, vice president and general manager for John Bean.
3 Quick Tips to Improve Your Summer Reconditioning Process
Depending on whom you talk to, you’ll get varied answers on how long it takes a dealership to recondition a vehicle. When it comes to timing progress, bigger and better-performing dealerships may boast having turnarounds that take no longer than a day or two. For smaller dealerships that outsource the work, it could take upwards of a week or longer. Summer is an interesting time for auto reconditioning.
The Art of Selling
“In many dealerships there seems to be a ‘demarcation line’ that runs between variable operations, (new, used, F&I, special finance) and fixed operations, (service, parts and collision center). When you cross that line, the word ‘selling’ takes on a whole new meaning.
More Than Half Of Consumers Paid For Major Car Repairs In The Past 5 Years, According To Ally Financial
Many American drivers who have to pay for unexpected, major car repairs could be at risk of facing costs they cannot afford. Fifty-one percent of consumers reported paying for major vehicle repairs in the last five years, according to a survey of more than 2,000 Americans conducted online for Ally Financial by The Harris Poll. Of consumers who reported paying for repairs, four in five (80 percent) said they spent $500 or more, and nearly three in five (58 percent) said they spent $1,000 or more.
Manheim Express Launches Nationwide: Mobile App Offers Dealers Fast, Easy and Self-Service Way to List and Sell Inventory - AutoSuccessOnline
Atlanta, GA – Putting the power of the Manheim Marketplace in the palm of dealers’ hands, the seller-focused mobile app Manheim ExpressSM is available nationwide following its NADA 2018 debut and a successful 8-market pilot. Another 24/7 option within the Manheim Marketplace, Manheim Express is a fast, easy and self-service way for dealers to list and sell inventory right from their lots or in-lane in the world’s largest wholesale marketplace.
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