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Marketing Abby Taylor and Rob Giuliani, co-founders of Playa Bowls, describe how offering a business model that adapts to sustainable and simple business practices, attracts a younger demographic of Gen Z operators and future entrepreneurs. Research shows that almost two-thirds of Gen Z Americans have started or intend to start their own business.
Marketing Abby Taylor and Rob Giuliani, co-founders of Playa Bowls, describe how as younger customers take over the workforce and the franchising industry, a brand's ability to adapt to needs and desires may determine its future success. Research shows that almost two-thirds of Gen Z Americans have started or intend to start their own business.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
