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Robb Hecht on Muck Rack

Robb Hecht

(He/Him)
New York
Covers:  Content Creations, Content Strategy, AI Generated Content, Content Marketing
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Influencer Rates: How much do influencers really cost (real brand examples)? - Ampfluence | #1 In...

Influencer Rates: How much do influencers really cost (real brand examples)? - Ampfluence | #1 In...

ampfluence.com — In today's digital age, more and more companies are turning to influencers as a way of marketing their products. As the age of social media continues to grow, so does our dependence on influencers. Those who have established themselves as experts in their respective fields are making connections with companies and promoting products for a price.
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What are the basics to understand about Amazon's algorithms? | Prosper Show

What are the basics to understand about Amazon's algorithms? | Prosper Show

prospershow.com — Be familiar with all the Amazon reseller rules - They can be very strict. If you follow their rules closely, your store's "performance score" will improve. Your products will be listed on top against the competition and awarded in the "buy box" for the product. Always ship on-time, earliest as possible.
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We Know What You Ought To Be Watching This Summer

We Know What You Ought To Be Watching This Summer

The Wall Street Journal — Robb Hecht rents mostly dramas and science-fiction flicks from Blockbuster.com. So he was surprised when the movie service served up a recommendation for "Rize," a documentary about an urban dance style in South Central Los Angeles -- and even more surprised when he liked it.
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Direct-to-consumer trends in 2023 | The Jotform Blog

Direct-to-consumer trends in 2023 | The Jotform Blog

Jotform Blog — If you've bought eyeglasses from Warby Parker, shoes from Allbirds, or grooming products from Dollar Shave Club, you've helped push the direct-to-consumer (D2C) sales model to the forefront of today's economy. Brands like these are disrupting retail by eliminating the retailer.
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Incorporating Audio Content Into Marketing | Sonic Branding Report Launched

Incorporating Audio Content Into Marketing | Sonic Branding Report Launched

Digital Journal — London,Canada - July 21, 2022 - This latest release is in line with the company's commitment to helping business owners understand the power of audio and how it can reflect their brand as much as their visual advertisements do. The full report is available at https://www.linkedin.com/pulse/how-incorporate-audio-content-your-marketing-strategy-ciccarelli Clients can now learn how audio and, specifically, the [...]
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The Rise And Fall (And Rise?) Of AOL

The Rise And Fall (And Rise?) Of AOL

Network Computing — AOL -- the company that was once at the forefront of the Internet revolution -- is now at a crossroads. Will the company that was among the first to popularize online chat be able to reinvent itself in order to click with the savvier user of today?
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Rural America Is the Next E-Commerce Frontier | E-Commerce - PIM News

Rural America Is the Next E-Commerce Frontier | E-Commerce - PIM News

pimnews.org — By Jack M. Germain Oct 21, 2020 12:17 PM PT Amazon reported recently that online grocery sales tripled during the pandemic. The company also saw a 160 percent increase in delivery capacity and tripled the number of Whole Foods pickup spots. This is all great news if you live in a city with Whole Foods [...]
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Google Glass Update: Helpful or Privacy Issue?

Google Glass Update: Helpful or Privacy Issue?

Lifewire — Google Glass is getting the ability to let supervisors see through the eyes of their remote workers using the business edition of the augmented reality headset. The new feature aims to help employees complete tasks away from the office more efficiently at a time when remote work is on the increase due to the coronavirus crisis.
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PanelPicker | SXSW Conference & Festivals

PanelPicker | SXSW Conference & Festivals

South by Southwest (SXSW) — With the 2018 arrival of the Chinese 2025 vision to lead global tech and A.I., how do American educators prepare our American students for the future? Our U.S. capitalist laissez-fair market economy isn't providing the national tech leadership and vision we need.
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6 Top Customer Experience Trends for 2021 (From Real CEOs)

6 Top Customer Experience Trends for 2021 (From Real CEOs)

survicate.com — Customer Experience (CX) - a buzzword that's shaken the marketing world in recent years like no other. CX in the digital era is constantly evolving, which is why marketers must make an effort to keep up with the latest customer experience trends.
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2020's bevy of brand refreshes reflect new marketing mandates

2020's bevy of brand refreshes reflect new marketing mandates

Marketing Dive — The world has already started looking a lot different since the pandemic began, but the number of brands with a refreshed look in 2020 might be enough to make consumers do a few double-takes as they scan shelves or browse online.
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40 Marketing Pros Share Top Tips for Getting More from Facebook Audience Insights - ShareThis

40 Marketing Pros Share Top Tips for Getting More from Facebook Audience Insights - ShareThis

sharethis.com — Facebook introduced its Audience Insights tool in 2014, and it was readily embraced by marketers of all stripes - not just those who specialize in social media marketing. Why?
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New Walmart-Shopify Partnership Stirs E-Commerce Waters

New Walmart-Shopify Partnership Stirs E-Commerce Waters

E-Commerce Times — A new e-commerce partnership could bring 1,200 Shopify small business sellers to the Walmart Marketplace this year. Walmart's top e-commerce priority for years was to build a marketplace customers would trust. The company has joined forces with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers, said Jeff Clementz, vice president of Walmart Marketplace.
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Here's Everything That's Wrong With Amazon Spark

Here's Everything That's Wrong With Amazon Spark

Forbes — Amazon Spark was released in early 2017. The social media app was intended to promote product discovery and social sharing within Amazon's ecosystem. Spark has been designed to heavily leverage user generated content (UGC), just like Amazon's rich product reviews ecosystem.
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5 IoT Applications You Can Put to Work for Your Business Right Now

5 IoT Applications You Can Put to Work for Your Business Right Now

comcast.com — The Internet of Things (IoT) is rapidly transitioning from a technology of the future to a must-have business tool for the here and now. Before the end of this year, IoT devices will outnumber mobile devices, and Gartner projects more than 21 billion IoT devices will be connected to the internet by 2020.
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10 Ways to Generate More Engagement with Your Social Media Posts

10 Ways to Generate More Engagement with Your Social Media Posts

Social Media Today — Despite the fact that content engagement has dropped by 50% over the last three years, 92% of marketers still feel that social media is important to their business. This is likely because social media marketing has a 100% higher lead-to-close rate compared to traditional outbound marketing methods. Why?
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Inside.com: The Best Business Community For Any Topic

Inside.com: The Best Business Community For Any Topic

Inside — Inside.com is the best business community for any topic. Create your profile today to network, learn, and find your tribe.
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What Is Digital Transformation | Full Definition by Digital-Adoption.com

What Is Digital Transformation | Full Definition by Digital-Adoption.com

digital-adoption.com — Digital Transformation (DX) refers to integrating digital technology to achieve organizational growth. Organizations apply digital technology to increase business process efficiency, manage workflows, and boost employee productivity. Digital technology also has a significant impact on customer-facing services too, such as customer support. While digital technologies have the potential to transform an organization, technology alone isn't enough.
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7 Skills and Characteristics of a Successful Digital Workplace Leader

7 Skills and Characteristics of a Successful Digital Workplace Leader

CMSWire — While many aspire to be leaders in their organizations, it's not for everyone. It requires a unique set of skills and characteristics to be successful.
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Navigating the Mobile-First Global Content Market

Navigating the Mobile-First Global Content Market

thetilt.com — The Preplanning Stage Many factors need to be considered carefully and challenges overcome before embarking on a content globalization effort for your mobile app or site. For example, think about how the content you create for one market may get shared elsewhere. "Today's consumed content gets shared endlessly and crosses traditional geographic boundaries.
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6 Tips for a Smoother Marketing Technology Integration Process

6 Tips for a Smoother Marketing Technology Integration Process

CMSWire — CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
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Novel ways B2Bs are becoming more creative

Novel ways B2Bs are becoming more creative

marketorium.media — The world's most powerful B2B brands are seeing the value of tapping into their creative content resources. Cisco sent its cyber heroine, Supersmart ("the planet's greatest defender of digital technology"), on a mission. Her role was to stop her long-time nemesis, Dr Analog, from ruining country digital programs. Supersmart, of course, foiled the dastardly doctor and saved our digital future.
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How to Get More Real Twitter Followers - ShareThis

How to Get More Real Twitter Followers - ShareThis

sharethis.com — To find out what the world's most creative marketers are doing to grow their Twitter followers, we reached out to a panel of social media marketing pros and Twitter experts and asked them to answer this question: "How to get more real Twitter followers?"
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How To Work With Creatives: Tips From Industry Leaders

How To Work With Creatives: Tips From Industry Leaders

idearocketanimation.com — Creatives can be found everywhere - in design studios, as part of marketing teams, or spearheading innovations in engineering and product management. The creative mindset can be a catalyst for change, or bring new ideas to life. Sometimes those grand ideas need to be lassoed in, or shaped in a way that better aligns with budget and strategy.
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