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Articles by Robby Marlow
Tremont Athletic Club: A Community Gym in the Truest Sense
March 2022 Club of the Month, presented by ABC Fitness Solutions: Tremont Athletic Club, est. 2014 Tremont Athletic Club is a community gym in the truest sense of the word. The club’s team is dedicated to customer service and creating an environment where members can thrive. Here, Nick White, the owner of Tremont Athletic Club, shares about leadership philosophy, culture, industry trends and more. Tell me about your gym and what makes it stand out from others.
Build an Agile Business for Long-Term Success
Len Fridman, CEO and co-founder of Wellnessliving, shares the importance of building an agile business equipped with everything you need. COVID-19 has turned the fitness industry on its head. Despite being one of the fastest-growing industries in the last decade, the pandemic is expected to lead to an industry decline of 13.20%.
Recap: Confirming Your Culture through COVID
On July 29, REX Roundtables and Club Solutions Magazine presented the 17th installment of a weekly virtual roundtable series aimed at helping clubs navigate through the COVID-19 crisis.
Doing the ‘Right Thing’ Has Never Been More Important
We live in uncertain, unprecedented and challenging times. With coronavirus (COVID-19) cases growing worldwide, business leaders are scrambling to deal with a wide array of problems from low/no sales and stalling supply chains, to keeping employees safe and healthy. COVID-19 will change the world as we know it — it already has begun to leave its mark — but “how” it changes the landscape and the future of business is up to us.
The Bottom Line: Josh Cherry
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the March issue, the conversation features Josh Cherry, the CEO and director of franchising forDelta Life Franchising. 1. What was the inspiration for founding Delta Life Fitness? There are five kids total in the two founding families of Delta Life Fitness. A group workout place for women with childcare simply didn’t exist.
Alan Leach on the Secrets to Selling Fitness
In today’s increasingly competitive fitness landscape, club operators need to ensure the tools they’re using to sell their product are efficient and effective. In episode #02 of the Club Solutions Magazine podcast, host Rachel Zabonick-Chonko spoke with Alan Leach, the CEO and director of marketing and sales at West Wood Clubs Ireland, about strategies clubs can use to move the needle in a positive direction when it comes to membership sales.
The 10 Criteria for Hiring High-Performing Employees
What would you say if I told you we created a hiring process that has cut our employee attrition by 60%? Over the last 10 years, evaluating candidates and making good decisions on hiring has been one of the most difficult challenges we’ve encountered. With 11 locations and 50 employees, every single hire can make or break us as fitness studios. If service and results are what we sell, then our employees and their relationships are our competitive advantage.
Being Consistent = Better Leaders
Robby Marlow January 15, 2020 I can’t sit here and tell you what you have to do to be a great leader, because I am not there yet. But I can talk to you about my mistakes and mistakes I learned from my peers. One of the biggest mistakes is not being consistent in your actions or attitude, which creates mistrust among your staff and clients. Nothing builds trust like consistency.
Lead with Your Core Values First
Robby Marlow November 27, 2019 When starting a business, you think about things like the name, logo, marketing strategy and the list goes on. One thing that gets overlooked, or disregarded as unimportant, are the core values of your business. After building our core values and really putting in the work — not just putting words on paper that made us feel good, but values that make up our business and what it stands for — the importance of these values is undeniable.
Find Your Perfect Customer
By Robby Marlow on October 2, 2019 image by shutterstock The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, everyone is going to have to step up their game. With more and more franchise concepts, the question is: How do you break through all the noise, especially for the local gyms or smaller franchise systems? One way is to build you brand and program for a certain consumer.
The Top 5 Most Important KPIs for Your Fitness Business
You have probably heard the saying in business, “You need to know your numbers.” No matter how much you say it, a lot of business owners struggle with keeping KPIs for their business. KPIs, or key performance indicators, differ from business to business. KPIs are important numbers you need to know to ensure your business is healthy and growing.
Operations: What is Your ‘Vision’ Statement?
Every business has two basic components: A mission and core values. The mission is simply a statement of why the business exists, and the core values are the guiding principles that dictate employees’ behavior and action. But many companies are missing one vital component: A vision. This is an idea or set of ideas that guide a company into the future. A vision is forward thinking, and should push a company toward something bigger, better, greater.
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