Robert Ellis on Muck Rack

Robert Ellis

England, London
Covers:  barclays premier league, npower championship, theatre, film festivals, film, television, cricket, music
Senior Account Manager at @squareintheair. Exiled Northerner. More TMS than TMZ.

Interview

What was your first job as a journalist?

Press Association Sports Writer

Have you ever used a typewriter?

No. Not yet but time is on my side.

How is social media changing news?

News is no longer a linear, one-way process. News doesn't stop, and neither does coverage. It creates an ongoing conversation.

Who's your favorite fictional journalist?

San Diego Channel Four News Team

What does it mean to be a journalist?

It means you get out of bed every morning doing a job you love. It means you are helping people out. It means you have a critical mind.

What's the funniest news-related #hashtag you've seen?

#greattrainsnobbery. Witty, to the point, and resonant.

How do you prefer to be pitched on stories?

I need to be told who needs to know this and why? I need to be sure that this is still going to be important in seven days time.

What tools and software do you use to do your job?

Jazbox, Drupal, Newsnow.co.uk. Enthusiasm and motivation.

What's your favorite social network?

Twitter. Always up-to-date, always changing, and a great place to air and hear a range of views.

Who do you wish followed you?

Stephen Fry. If my stuff is making that guy think then I'm heading in the right direction.

Why did you become a journalist?

To make myself, and others, think about how things can be better.

Did you work for your high school newspaper? If so, what did you do there?

I co-founded a quarterly publication at my high school to cover school news, local news, and general features.

What story are you most proud of writing or working on?

Interviewing Guillem Balague. Although not widely known to those outside of sport, Guillem was a really influential figure for me and a gent.

What advice can you offer to aspiring journalists?

Never stop thinking about new ideas. Write as often as you can. See everything as an opportunity.

Would you like to take the Muck Rack Interview? Create a Muck Rack profile.

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.

Get in touch with Robert

Contact Robert, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack