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Articles by Robert Peasnell
Why now is the time to invest in employer branding
Investing in employer branding is a top three priority for HR leaders in 2023, according to CIPD research. But whilst many organisations have created teams to generate social media posts and refresh web pages, a properly managed employer brand can have a much wider and more positive impact. In today’s uncertain times, employers have a unique opportunity to reshape and nurture a compelling employment value proposition (EVP). What is an EVP?
Recruitment gets tougher as workers are less likely to move
According to a new YouGov poll of 1,000 adults in full-time employment commissioned by TMP Worldwide (the UK talent advisory business of global recruitment process outsourcing provider, PeopleScout), six out of 10 people (62%) say that they are less likely to look for a new job in 2023 than they were last year. The findings highlight workers’ concerns around job security, with cost-of-living increases and the threat of a recession making it more likely that they will stay in their current role.
Top analyst forecasts growth in Employer Branding activity
Fascinating to read the blog from Nikki Edwards at NelsonHall, indicating that the most in-demand TA services in 2022 will be employer branding and associated services contributing to organisations’ brands. She highlights that businesses will work hard to promote their company cultures to be future-of-work fit for their audiences, across all talent channels.
Don’t stay rooted in the virtual world after lockdown - network
Don’t stay rooted in the virtual world after lockdown – network Craig McCoy, May 14, 2020 A good call out from Craig. Whilst technology's a wonderful enabler, it's hard to build real rapport over Zoom. Looking forward to networking events again - even if we stand slightly further apart ...
Spice up your L&D! (via Passle)
22 Mar 2019 22 Mar 2019 https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net In a world where gamification and virtual reality has almost become the norm for attracting new talent, L&D often gets overlooked in terms of new and innovative ways in which to train and develop employees. However its not about using innovation for innovations sake as it needs meaning, purpose and follow up but using more innovative methods could help improve engagement in learning.
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