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Articles by Roee Ganot
Scale Up Your SEO Practices in B2B SaaS Companies
Opinions expressed by Entrepreneur contributors are their own. For the past 10 years, I've supported back-to-business companies and helped them scale hundreds of millions of dollars worth of pipe that came directly from the implementation of organized search engine optimization strategies. This was achieved through targeted intent-based traffic and utilizing innovative marketing frameworks to deliver persona-centric approaches.
Optimizing Business With Total Quality Management
In today’s highly competitive landscape, acquiring new customers is the natural focus of many businesses. Considering how the market fluctuates, however, customer retention should also be at the top of everyone’s list. The pandemic has made every consumer conscious about the money they spend on basic necessities and even small luxuries like fashion accessories and gadgets.
Elon Musk's Research Firm Built an AI-Powered Game Changer for Marketers
May 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The AI-powered language model GPT-3 made waves when it was first introduced to the world in 2020, yet few realize that this AI could become a true game changer in the business world and, in particular, the marketing industry.
The Complete SEO Checklist for 2021
In this actionable SEO checklist, we’ll cover the key areas to focus on in 2021 – including BERT, EAT, voice search, Core Web Vitals, and more. To start off, let’s take a close look at some of the biggest factors that will impact search results in 2021. Get ready for the Core Web Vitals update In May 2021, Google will roll out a major change to their algorithm that will place far more emphasis on “page experience,” particularly three site performance measures known as Core Web Vitals.
10 Ways to Have Productive Zoom Meetings, Even With Kids in the Mix
Today's remote workers need to stay productive while juggling the distraction of dealing with children. Free Book Preview: Coach ’Em Way Up Discover how to be an influential mentor through tips and advice based on the teachings of respected basketball coach John Wooden. Email Will be used in accordance with our Privacy Policy January 6, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own.
What Does the Advertisement of the Future Look Like?
To stay competitive, you have to always be looking toward the future. To get more out of your advertising, that means determining what the advertisement of the future is going to look like. You can already see signs of it now. The evolution has begun, and many of the characteristics of future successful ads are already present. Here are some essential elements that will make up the ads of the future: 1. Adaptivity The number of mobile devices we have available now will soon look like child’s play.
The Power of Visuals in Creative Digital Advertising
If a picture is worth a thousand words, how much is its value in the creative digital advertising world? An attention-grabbing image is certainly worth its weight in gold – or shall we say, it’s pixels in gold! But it’s not always as easy as just “picking” an image. Let’s begin with a breakdown of what it takes. The Psychology of Colors in Creative Digital Advertising There’s actually a science that takes in consideration how emotions react to various colors.
Your Technical SEO Checklist for Success
You may know all about how to find the best keywords for your site and to implement them properly to get a boost in your search rankings. However, you may not understand the more technical aspects of SEO, such as making your site more crawlable or reviewing your sitemap. It is the technical aspects of your SEO that can make or break your SERPs. No matter how intimidating technical SEO may be, you need to settle in and get cozy with it.
What People Want Out of Video Content
You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how to make your videos more successful, and that requires thinking about audience reception to a degree.
SEO Lesson: Branding vs. Performance
In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from performance marketing.
What is Video Content?
If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology. The simplest answer to the question is that video content encompasses any kind of video that you create for your marketing or advertising. Video is one of the most powerful marketing tools in your arsenal. It comes in many forms, and it can be in any length.
The Rise of Content Discovery
For a long time now, whenever people have needed information, they have gone to a search engine and plugged in a few words related to what they wanted. In the early days, we had AOL and Altavista. We still have a few options for search engines, but the most popular is Google, the king of all search. In recent years, we have seen a significant change in the way people find information, thanks to new technology, new sites, and new behavioral models.
SEO Lesson: Artificial Intelligence
Artificial intelligence has been predicted to change our future for some time now. Movies ranging from “Terminator” to Steven Spielberg’s “AI” have offered us contrasting visions of the future with artificial intelligence – at times terrifying and at times pushing us to new frontiers. We don’t have to contend with robots that look and act just like humans yet, but we are already taking advantage of AI technology to improve the way we do business online.
SEO Lesson: Anchor Text
Anchor text is a big deal for linking, and linking is a big deal for your SEO. The better the quality of backlinks you have to your site, the more authority you will have and the higher you will rank in search results. But the quality of the links is only one part of the solution. You also need to have the right anchor text for those links. Google’s Penguin update changed the way people approached anchor links.
Factors Contributing to the Rise of Content Discovery 2017
Content discovery has always been at the heart of digital marketing, but its nature has changed significantly. Now, we have dedicated channels and tools to help users find content they may think interesting or entertaining. People can browse these tools based on categories or similar stories, or they can get recommendations based on their behavior. Marketers should expect content discovery to be a big deal in 2017.
Top 2017 Link Building Content
The old link building strategies just don’t work anymore. You can’t just write some flimsy guest post copy, collect your backlink, and watch your position in search rise and rise. You can’t just leave some comments in a blog post or YouTube video and expect to get the exposure you want. Google has cracked down on many link building practices in an attempt to ensure that only quality sites are ranking so that users have a good experience and get the information they want.
SEO Lesson: Position “0”
What’s the top spot you can get in search results? Chances are that you just answered “Number 1.” The position right at the top of the page. The position that people see first. But wait, do they actually see that position first? You have likely performed hundreds of searches yourself where you saw something appear even before that first search result. Typically, the results in “position 0” are those that answer questions.
Fresh Content Ideas for 2017
Content marketing has long been an important part of digital outreach. With the drive to create a steady stream of content to stay at the top-of-mind for customers, as well as to show that you have a fresh and relevant site for Google, it can be hard to come up with new ideas to help you stand out. You start to create the same, tired blog posts and articles that you see everywhere else.
Content Marketing Strategy for 2017
If you want to continue to be successful with your content marketing, you need to keep up with the latest movements in the market. What worked for your content marketing strategy last year may not work this year. As we are coming up on another new year (already?), it is important that you start planning your content marketing strategy now so that you have it ready to go.
Mobile-First Index Tips to Succeed
If you haven’t been focusing on improving the mobile friendliness of your site over the past couple of years, you’ve been asleep on the job. Mobile has been a major focus for Google, releasing two major updates in the past two years to make its priorities clear. Now after the announcement of the full implementation of mobile-first index that will use the mobile version of a site to create mobile search results, instead of using the desktop version to compile those results.
Mobile Web Users vs. Mobile App Users
There are two ways that people use their smart phones to access online content: The browsers that come with the phones or dedicated apps. When they use the browsers on their phones, it is just like if they were using the browsers on their personal computers – albeit on a smaller scale. They can go to Google and search for information, or they can enter in a URL and go to any website that they want. So long as the site features a responsive design, it will show up appropriately on the device.
SEO in the Mobile First Index
With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals from mobile sites. This changes things for marketers. Mobile users aren’t just a growing niche – they are set to become the new normal.
Accelerated Mobile Pages Roll Out for Global Search
Google introduced accelerated mobile pages (AMP) back in August with limited reach. Prior to that, these results only appeared in “Top Stories.” The August move had them showing up in organic mobile search results. Now, AMP results are moving more broadly into global mobile search results. One of the first things that marketers are likely to want to know is how this change will affect page ranking. Google officials have clearly stated that the AMP rollout will not be accompanied by a ranking change.
2016 Social Media Demographics
Understanding 2016 social media demographics is critical to your ability to create a successful social media marketing strategy. If you don't know what people are using which networks, how will you know where your audience is? How will you know what strategies will be most effective on the individual platforms? Fortunately, the folks at "We Are Social" have made it a little easier for you by compiling huge amounts of data to provide a better understanding of what people are on which networks.
2017 Top 5 Content Marketing Trends
Content marketing is always changing in response the way users interact online and the way that sites like Google and Facebook change their algorithms, resulting in changes to the type of exposure brands can get. Keeping up with content marketing trends can help you stay aware of the latest changes to the landscape, as well as what your competitors might be doing to reach your audience.
What You Need to Know about Google’s Mobile First Index
Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile responsiveness in its overall page ranking, Google has announced that it will create a mobile first index specifically for these users.
Key Elements of a Successful 2017 Content Marketing Strategy
Content is king, after all. More than any other thing you do to promote your brand online, creating quality content is perhaps the most important. How you promote that content is equally important. The Content Marketing Institute conducted a survey recently that found that 76 percent of organizations plan to increase their content marketing in 2016, yet only 30 percent considered their current content marketing to be effective.
What You Need to Know about Google’s New Desktop Search Interface
If there’s one thing you can count on with Google, it’s that the search king will always change. It changes its algorithm. It changes its offerings. It changes its looks. The latest change is an update to the search interface, which is what you see when you go to the main Google page and enter your search terms.
Do’s and Don’ts for B2B on LinkedIn
LinkedIn is an important social media platform for reach customers, whether they are retail customers or other businesses. However, if you are a business that sells to other businesses, you will need to up your game on the site. Other businesses know the same strategies as you to reach customers, so you will have to be a bit more sophisticated in your approach. The overall tactics are very similar, but you have to be more nuanced in your approach.
Google User Interface Shows Fewer Organic Links
When you search for something, the Google user interface – otherwise known as the first page of your search results – has traditionally shown you 10 links to sites Google believes provide the information you need. The goal for marketers has always been to be among those first 10 search results, but it is better to be as close to the top as possible. Most people only look at the first few results, so your opportunity to be seen is limited.
Key Elements to Help You Boost Online Conversions
Your ads and landing pages are some of your most important tools for reaching new customers or getting more sales out of the ones you already have. But, as any online marketer knows with any amount of experience at all, you can’t just set up an ad or create a landing page and expect the sales and leads to start rolling in. You need to study user behavior and what makes them click. Fortunately, many others have done the work before you and have some answers.
HTTP to HTTPS: A Step by Step Guideline
You may have been hearing about how you need to switch over to HTTPS for a while now, but have been putting it off. You may be thinking, “Do I really need to make the switch?” The answer is “Yes. Yes, you do.” Not only does HTTPS make your site more secure for your visitors and even for your own data, but switching your site to HTTPS also helps you to rank higher in Google search results. Google prioritizes the security of a site to determine its value.
How to Engage Users on Your Blog
User engagement is essential to your marketing success. Without it, you’re just yelling into a wind tunnel. People need to care about what you’re saying, and they need to feel like they are part of the conversation. When they do, they will enthusiastically spread the word about your brand and what you have to offer. When they don’t, they just won’t come to your site anymore.
Google Research Shows How People Use their Mobile Devices
Think with Google regularly offers insights that marketers can use to create better campaigns to reach more of their customers. By looking at data straight from the search giant itself, you can better make choices that will get you results faster without having to invest as much money or other resources. The latest Google research looks at how people use their mobile devices, both for accessing online content and for other informative and entertainment purposes.
Social Media vs. Content Websites
One of the best ways to improve your page authority is to keep people on your site for longer periods of time. If people stay longer on your site, that signals to Google that you have relevant and quality content. The longer people stay, the more likely they are to explore your other content and to become leads or customers. Getting referral traffic is key to getting those people to your site, whether it is through links on external sites or posts on social media.
What You Need to Know about the New Penguin Update
Four years ago, Google made waves when it rolled out its Penguin update. Before that, marketers were going wild getting links to their site trying to raise their position in the SERPs. Some were even paying for links and getting results. But Google put a stop to all that with Penguin, the algorithm update that cracked down on spammy links and over-optimization with linking.
How Do Users Really Behave Online?
So much of your marketing work is trying to figure out how to reach people online and get them to react to or engage with your content. You do focus groups, study the market, narrow your demographic, and do anything else you can do to make sure that your message lands with the right people and gets the response you want.
Quantity vs. Quality in SEO
As soon as you start your keyword research for your site, you realize that there are literally thousands of keywords that you could target to rank in search and attract the target audience you want. You enter one keyword, and you get dozens of suggestions back for related terms. Then you put in variations of keywords and strings of two, three and more keywords, and the work spirals out from there.
How to Create Valuable Content
No matter what else changes in content marketing — the kind of keyword density you need, the ideal length of a post, the number of images and other elements to include — the one thing that doesn’t change is that you need to create quality, valuable content that provides something for the reader, whether it be information, inspiration or a bit of levity. But the simple matter of creating “valuable content� is not always a simple one.
Top 10 WordPress Notification Bar Plugins
Pop-ups used to be the darling of Internet marketers. They grabbed the user’s attention and urged them to sign up for the site’s mailing list, to take advantage of a special offer or to follow the brand on social media. Even if users didn’t want to do any of these things, at least they couldn’t just ignore the call to action. They had to see the box and close out of it before they could look at the rest of the page.
New Google Help Document Clarifies Metrics
Google may seem like an enigma when it comes to understanding its algorithm, but short of actually explaining its secret formula, Google is actually fairly open about helping you understand what it looks for when evaluating sites. The search giant provides regular feedback from its top executives and in information that it publishes on its blogs and help centers. It also provides extensive site analytics, as well as a Search Analytics Report that explains how well your site is performing.
Google Search Tips and Tricks
As a marketer, you focus on how to optimize your site for the way people search. But as a user, you just want to get the information you need quickly. While it may seem like we know everything there is to know about Google at this point (except the exact, mysterious algorithm that the search giant refuses to share), there are actually a lot of things that the average user doesn’t know about how to get the most out of the search engine.
Social Media Demographics for 2016
By understanding the types of people who are on the different social media sites, you can get a better idea of where your company would best spend its efforts and what kind of strategy would be most successful on the different sites. For example, if you are trying to reach an elderly demographic, you probably don’t want to spend a lot of time on SnapChat or on creating memes. The demographics won’t be as simple as that in every scenario.
Make Search Experience Optimization Your New SEO
So much of search marketing focuses on capturing the most traffic by using the best keywords in the best places on your site and the most times (though frequency is becoming less of a focus). However, the evolution of search has shifted toward a greater focus on the user experience rather than just finding keyword hits. This means that you need to take a more complex approach to your search optimization strategy.
Top Free Chrome Extensions for SEO
Installing extensions for Google Chrome helps you to get more out of your browsing experience without having to do extra work yourself. If you are an online marketer, you can use free Chrome extensions for SEO to keep track of things like keyword performance and more. Using the right extensions can help you get real-time alerts and to make your marketing research more efficient.
The Top SEO KPIs for 2017
Key performance indicators, or KPIs, help you to monitor your search engine optimization strategy to make sure that you are on the right track and that you are getting the results you want for the time and money you are investing. By tracking the right KPIs, you can improve your overall SEO strategy and get better results more quickly. The trouble for many brands is identifying what the right KPIs are, as these can change based on market trends and based on individual objecties.
Taking a Closer Look at Social Media Buzz Metrics
Generating social media buzz is a great way to create more exposure and excitement for your brand. When most brands put together a plan to create social media buzz, it revolves around the posts they are publishing rather than the posts that others are publishing about the brand. To really measure your brand’s influence, you need to look beyond your own social media buzz metrics. You also need to look at posts that are being made about your brand and the engagement those posts are getting.
Bing vs. Google: Which is Better?
When we talk about search, we are usually talking about Google. All the think pieces, tutorials, and strategies revolve around keeping up with the constant algorithm changes that the search giant inflicts on its unsuspecting followers. Yet many of us seem to forget that there are multiple other search engines in the game, including one that is a major competitor: Bing. In the battle of Bing vs. Google: Which is better?
Conversion Optimization Tips that Get Results
You can break down every single aspect of your marketing campaign to one end goal: Conversions. Conversions might mean that more people are actually clicking on that “buy” button, or it might mean that more people are subscribing to your email list or making an appointment to learn more about your services. Your marketing campaign might get you more exposure, but it might not lead to people actually taking action.
2016 Social Media Image Sizes
Adding images to your social media posts is a great way to get more user engagement. Across social media channels, posts that have images get more attention than posts without them, even on text-heavy channels like Twitter. On photo-centric sites like Instagram, sharing images that are high-quality and interesting will get more notice.
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