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Articles by Roger Breum
What makes the 50 Most Marketable brands in sport?
When Covid-19 brought sports to a halt, brands and rights holders pivoted planned in-person activations to social media. Even with fans returning to increasingly fuller stadiums, social and digital activations are still the number one priority for brands in sponsorship today, according to IEG. With more than 50 billion fan connections existing across the world of sport – think athletes, teams, leagues and brands – this should not come as a surprise.
Opinion | How to brand and deliver on social during the Tokyo Olympics
Many factors will make the Tokyo 2020 Olympics this summer look a lot different than previous Games, including the lack of international fans, an adjustment of Rule 40 that allows additional brand promotion by athletes during the event, and, of course, the one-year delay, which has pushed the Games to within eight months of the 2022 Winter Olympics in Beijing.
Hookit’s brands on the rise in 2021
Despite the pandemic, sports properties were still able to drive US$7.9 billion in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts were down across the board in 2020 compared to 2019, the world of sports continued to grow, adding over two billion new social followers.
The Hookit view: How we ranked the World’s 50 Most Marketed Brands in sport
If the past six months have taught us anything in the world of sponsorship, it is that digital assets and promotion are more important than ever to a successful partnership. At Hookit, we focus exclusively on measuring the impact of social and digital promotion from the world of sports for our brand partners, helping them make smarter, data-driven sponsorship decisions.
Scoring Sponsorships: Which Brands Have The Most Effective Portfolios?
Data and analytics are ever present in a consumer’s day to day life today. At every point in a consumer’s journey, data is collected – be it a purchase, transaction, or the consumer’s digital, social, and online interactions with a brand. A vast sea of data, gathered for every product This content is only available to iSportconnect community members. If you are an existing user please login. New users are invited to register here register.
Performance-Based Sponsorships: How Data Is Changing The World Of Sponsorship
Sponsorships have always been an important revenue source for all sports properties. They are also one of the fastest growing revenue segments in sport, with a growth rate of 4.8% and climbing. The sponsorship landscape is undergoing many changes, the most important of them being the shift to performance or incentive-based sponsorships.
Hookit White Paper: Sponsorship In Esports - A Guide For Brand Marketers
The era of esports isn’t just coming, it has already arrived and is here to stay. With teams and leagues establishing themselves with more structure than ever before, brands have begun to invest across esports, specifically targeting Millennials and Gen Z, the core audience across esports. Esports have existed for decades, but the rise of esports has accelerated with the launch of streaming platforms such as Twitch and YouTube.
Why Engaging Fans on Social Media Is Smart in Motorsports Sponsorship
Entities across all categories of motorsports agree on one thing: motorsports sponsorship as we know it is experiencing a major disruption. Newer technologies, change in audience habits and interests, and a drop in traditional viewership are some factors that have pushed motorsports to adapt and innovate in the ways they reach audiences.
Opendorse Founders Are Empowering 3,000 Athletes on Social Media
Our story starts in 2007 in a dorm room in Lincoln, Nebraska. My first day of college, I walked in and met my freshman roommate, Adi Kunalic. We were both recruited to play football at the University of Nebraska. If you could scene-set, Adi was a kicker, originally from Bosnia, and I was a linebacker out of Kansas City. Opposites attract. We became fast friends, best friends actually, and fast-forward eleven years later, we’re business partners who have been together every step of the way.
The Future of Sports Isn’t Scary – Innovate by Hashtag Sports
Gen Z isn’t watching sports anymore. Are you in full panic mode yet? Are you calculating how many years you have left in the sports industry before you have to switch careers? Don’t. Don’t panic. Don’t plan your future career path. Instead, understand what that oft-heard claim really is—a cry from those mourning the loss of knowing that their sports-loving kid audience was parked in front of their TV.
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