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Articles by Roger C. Parker
Want Engaging Content? Try 7 Readability Tips
If your content isn’t being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what’s standing between you and content marketing success. With so many competing messages available just a click away, our print and online messages must be as easy to read as possible. Readability is not something that can be reserved for formal publications like annual reports or four-color brochures.
2015 B2B Content Marketing Benchmarks, Budgets and Trends
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6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019
One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Get more examples, tips, and wisdom to upgrade your content marketing skills from these six books. Some are by first-time authors; some are by first-time self-published authors; and others are by authors who worked with large trade publishers. All have important lessons to share.
How Verdi proved experience can trump youth with Otello and Falstaff — Royal Opera House
In the 11 years between Nabucco (1842) and La traviata (1853), Verdi wrote 15 operas. By the time of Traviata he was 40 years old and near the height of his fame as a composer. Amazing as it might seem though, Verdi could look forward to four more decades of professional activity. But compared to the prolific decade or so previously, the results were somewhat meagre. After La traviata, just eight original operas appeared. So, what stemmed the Verdian flow?
Buyer’s Guide to the Best Content Marketing Books of 2018
If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers.
How 7-Step Content Marketing Plan Earned an $87 Million Paycheck
In a recent interview, Marcus Sheridan referred to content marketing as the “weapon Davids use to slay Goliaths every day.” Marcus’s words resonated deeply with me. That’s because, long before content marketing came of age, I watched it help a David Seattle retailer slay its Goliath competitors and go on to an $87 million buyout and a nationwide presence.
Editorial Calendar Template
Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar: This two-step approach simplifies decision-making, helping you identify relevant, practical topics and schedule tasks far enough in advance to allow timely production and editing. Benefits include: Start by choosing a topic, or theme, for each month, using the Monthly Editorial Calendar work sheet (click to download full-sized PDF version).
11 Books to Help Your Content Marketing Team
If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear.
11 Insightful Content Marketing Books From 2017
No matter how large or small your business rois, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.
7 Changes Forward-Thinking Marketers Need to Consider in 2017
As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienced — and what specific actions marketers can take to improve their content marketing programs in the coming year.
7 Changes Forward-Thinking Marketers Need to Consider in 2017
As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienced — and what specific actions marketers can take to improve their content marketing programs in the coming year.
The Most Significant Content Marketing Books Published During 2016
There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide and contains 24 recently published books and eight old favorites and books that I overlooked. During 2016, an explosion of books in adjacent fields — like design, leadership, psychology, and trend analysis — address issues of direct relevance to content marketing success.
How to Train Your Brain for Content Marketing Greatness
At Content Marketing World 2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content will hurt your brand more than nothing at all.” Mediocre content will hurt your brand more than nothing at all says @joepulizzi.
How to Train Your Brain for Content Marketing Greatness
At Content Marketing World 2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content will hurt your brand more than nothing at all.” Mediocre content will hurt your brand more than nothing at all says @joepulizzi.
17+ Books to Give Your Favorite Content Marketer This Season
Books make great holiday gifts for content marketers. Your gifts acknowledge the content marketing efforts and passion that your co-worker, employee, friend, or loved-one has demonstrated during the previous year. On a practical level, gifts of books that inspire, share ideas, and offer tips can contribute to even greater success during 2016.
3-Step Action Plan With Worksheets for 2 Months of Blog Posts
By Roger C. Parker published September 28, 2015 Est Read Time: 8 min The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the benefits of a series approach: Immediate – It removes the guesswork of choosing what to write each week.
How to Turn 1 Idea Into 2 Months of Content Marketing (and More)
It’s time to break the topic habit, the temptation to think of content marketing in terms of individual projects – like blog posts. As an alternative, explore the benefits of serialization – developing and sharing content in a short series of blog posts organized around a common theme. The short-series approach offers numerous advantages: Another major benefit of the series approach is that it solves the problem of “high-potential ideas” that might, otherwise, never see the light of day.
Latest Must-Reads: Summertime Books for Content Marketers on the Go (or on Vacation)
It’s that time again, time for my third annual mid-year roundup of recommended recently published books for content marketers. Self-education never ends for content marketers … even when vacations roll around. As always, one of my goals is to highlight the latest must-reads from within the content marketing community. And, several of the following were written by familiar content marketing all-stars.
Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing
By Roger C. Parker published February 17, 2015 Est Read Time: 6 min The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later. You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created.
Last-minute Guide to 2014’s Best New Books for Content Marketers
By Roger C. Parker published December 21, 2014 Est Read Time: 9 min For the third year in a row, it has been a great time for new books that can make a big difference for entrepreneurs and marketers looking for ways to improve their content marketing skills.
7 Ways Limitations Can Boost Your Content Creation Productivity
More is always better, right? It would only make sense. More space permits you to share more information. More time permits you to write better. And more options permit you to share your message with greater impact. Unfortunately, it doesn’t always work out that way, especially in today’s fast-moving content marketing world. Effective content marketing requires getting your message out in a timely and consistent manner. Success requires ongoing productivity — not just isolated moments of brilliance.
7 Books That Will Inspire More Successful Content Marketing
Several exceptionally helpful, relevant books have hit the market since my last round-up of recommended books for content marketers. The seven books outlined below complement essential content marketing guides like Joe Pulizzi’s Epic Content, Jay Baer’s Youtility and Andy Crestodina’s Content Chemistry.
7 Books That Will Inspire More Successful Content Marketing
Several exceptionally helpful, relevant books have hit the market since my last round-up of recommended books for content marketers. The seven books outlined below complement essential content marketing guides like Joe Pulizzi’s Epic Content, Jay Baer’s Youtility and Andy Crestodina’s Content Chemistry.
12 Content Marketing Books to Add to Your Holiday Gift List
Books make perfect gifts for content marketers, whether they’re family, friends, coworkers, or your staff. Similar to last year’s holiday gift book guide, here are some of the best content marketing books published in 2013 — any of these would be a great resource for advancing your skills and achieving greater success in your content marketing efforts. All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers.
Twenty Minutes - Ronald Blythe in Conversation - BBC Sounds
Writer Ronald Blythe talks to Mark Cocker about his career and times. Read more
Twenty Minutes - A Warning To The Curious by M.R. James - BBC Sounds
Alex Jennings reads M.R. James' ghost story set on the windswept coast of East Anglia. Read more
Twenty Minutes - The Last Heretic - BBC Sounds
Andrew Brown and Diarmaid MacCulloch consider why we burned heretics and why we stopped. Read more
Twenty Minutes - From Buddenbrooks - BBC Sounds
Adrian Scarborough reads from Thomas Mann's classic novel set in the mid-1800s. Read more
7 Content Curation Tips for Personal Branding Success
Posted on October 24, 2012 by Roger Parker I’d like to share 7 simple content curation tips for personal branding success, based on a recently-introduced feature on one of my favorite blogs. As I wrote Author’s Journey blog post a few weeks, content curation can be a powerful tool for personal brand building and corporate branding. Content curation can save you time while helping you and your business build your expert status and maintain your consistent online visibility.
Best Content Marketing Books
Content marketing success requires consistent individual and team productivity. Content marketing productivity requires more than a knowledge of the latest best practices, tools, and techniques. On both individual and departmental levels, success involves acknowledging and accommodating the “human elements” that often undermine well-intentioned efforts by talented individuals. If you are looking to become more productive, check out the seven books below.
Puccini Boheme Handbook
Product Type Condition Binding Collectible Attributes Free Shipping Seller Location Seller Rating Groos, Arthur and Roger Parker Published by Cambridge University Press, Cambridge, Etc. (1991) Quantity: 1 About this Item: [xv] 200p., music, b/w illus., stiff wrappers (Cambridge opera handbooks). Seller Inventory # 040538
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