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Rolf Anweiler

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Articles by Rolf Anweiler

Mappazine - Mapp’s Digital Marketing Blog

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By Rolf Anweiler
| teradata.com
Who ever said email was a thing of the past? Not us. Email indeed still plays a vital role in the digital marketing world. The difference now is however, that consumers are checking their emails via multiple devices making responsive designed templates a must for marketers. Beyond the email experience your transactions with your customers have to be seamless, quick and easy if you want to catch your customer’s attention in this day and age.
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Customer Engagement, Data Management, Email Marketing

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By Rolf Anweiler, Simon Fryer, Dipal Ashra, Matthew Langie
| mapp.com
Imagine walking into a huge space, where you can see the most innovative and exciting digital marketing technologies. Every step you take is a possibility to meet a colleague, a speaker or someone you were chatting with on Twitter but never had a chance to meet in real life. Imagine having at least 15 different sessions to choose from at any given time, all filled with inspiring speakers, useful insights and the latest marketing and digital trends.
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Teradata Applications Blog

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By Rolf Anweiler
| teradata.com
Dmexco is just around the corner and the excitement is starting to build. What an event it will be this year. Especially with the big revelation of the companies new brand name! Curious? Come meet us at hall 8, booth # C049/D048 Aside from our ‘big reveal’ equally exciting is what new digital trends will be discussed at Dmexco. In my opinion, a lot of companies are currently focused on delivering a seamless and successful customer experience. I believe this will be one of the top trends at Dmexco.
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