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Articles by Ron Downey
New Media Convergence: How Operators Can Maximise Their Investment in Video
We are well and truly in the fourth age of OTT video. The first was about getting content on to as many platforms as possible and building an audience, then a case of enhancing the consumer experience to keep them on board. Monetising the services that delivered content came soon after. And now, while the industry strives to continually improve the experience for viewers, attention has turned to building the bottom line.
How data literacy can help retailers to bounce back from a tough Christmas
As the fallout from the Christmas shopping season crystallises, City commentators have not held back in lamenting the state of the UK high street after a difficult festive period. In fact, the British Retail Consortium has dubbed 2018 as retailer’s worst Christmas in a decade. Thus, ended a turbulent year for the industry, which saw weak growth thanks to pressures on consumer spending.
How Data Engineers & Scientists Are Helping E-commerce Biggies?
As big as it is today, e-commerce has had a quaint run. From anxiety over online identity theft and credit card fraud, the hassle of returning unwanted goods, to the high cost of shipping associated with online purchase. But e-commerce has had time to grow and develop over the years through hard-learned lessons and new inventions. One factor that has played a key role in this growth is the rise of Data Science.
How a 'segment of one' approach can help businesses connect with their customers
A broad-brush approach to marketing and customer engagement, characterised by basic segmentation, is no longer an effective way of connecting with a new generation of consumers. Customer expectations have grown considerably, meaning that marketers must innovate as they find new ways of understanding and engaging their customers. Our Connected Customer research reveals that long-term relationships occur when a business becomes a meaningful part of a customer’s everyday life.
Think GDPR enforcement means an end to the compliance drive? Think again
After two years of tightening policies and processes in readiness for General Data Protection Regulation (GDPR) enforcement, marketers may think it’s finally time to start winding down. But they would be wrong. Following hot on the heels of the GDPR is its counterpart: the ePrivacy Regulation (ePR), due for implementation in 2019. It wasn’t meant to be this way; the ePR was originally intended to act as a GDPR-extension that would go live simultaneously.
How to Make Video Content That Is More Engaging
If there’s one goal that you should have when you create video content, it is to make it as engaging as possible. Engaging videos will be far more effective at fulfilling any goal, and will get more exposure while at the same time drive viewers to take action. But how do you actually make video content that is ‘engaging’ in the first place?
Advertiser vs. consumer: the challenges of effective video advertising
Boasting 46% year-on-year growth, online video plays an increasingly crucial role in brands’ media mix. And this growth only seems set to continue, with companies such as Amazon starting to implement video options for ad slots that were previously limited to banners. But however prominent video may be, advertisers seeking to leverage its potential still face the challenge of keeping audiences engaged.
Video on demand services are driving tremendous growth
The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. Digital advertisers can learn a lot from how VOD providers have managed to scale their audience with varying degrees of success.
Android Developer News
The Twilio API for WhatsApp is now available
Android TV is not slowing down
Android TV is quickly becoming a staple on the technology roadmaps of pay-TV operators worldwide. More than a hundred cable providers and hardware manufacturers have already taken the plunge, and two-thirds of service providers expect it to be the market-leading platform by 2025.
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