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Articles by Ronak Sheth
Why AI Without Governance Fails in Production Data Environments
The most important shift in enterprise AI over the last twelve months has nothing to do with model performance. AI has commoditized output. Anyone can generate a draft, a summary, a recommendation. The difference between models has shrunk faster than most companies realized, and it will keep shrinking. What hasn’t been commoditized, and what is becoming paramount at the enterprise level, is decision integrity.
The lasting power of emotion over information: Why people remember feelings, not words
We live in a world where attention is everything – tracked, bought, sold, and optimised down to the last scroll. But as we’ve become more connected, we’ve also become more emotionally starved. Brands reach us constantly. Notifications ping. Videos autoplay. The feed is infinite. And yet, genuine connection, the kind that stays with you, that means something, is harder to find.
Council Post: Quantifying The Unquantifiable: The Value Of Emotion In Branding
Ronak is CMO at 360 ONE WAM Ltd. Navigating the complex landscape of contemporary marketing, I've often grappled with a compelling yet elusive challenge: quantifying the value of emotion in branding. As a chief marketing officer, my exploration into this facet of marketing reveals that emotional connections are pivotal in driving consumer behavior and enhancing a brand's financial performance.
Ronak Reflects: Unprecedented Recognition as Pricefx Claims SAP Pinnacle Award
Dear Valued Customers, Partners and Pricefx Team Members, This year, Pricefx has been honored again with the prestigious SAP Pinnacle Award. I’m very moved by this recognition, so I wrote this short letter to share some of my thoughts about what it means for our company, our customers, and our partnership with SAP.
Council Post: How Marketers Can Stand Out In A World Of Constant Screen Time
Ronak is CMO at 360 ONE WAM Ltd. Digital ubiquitousness has become the norm, which has caused the art of marketing to undergo a profound transformation. As a marketer navigating this landscape, I've been reflecting on the delicate balance between engaging through screens and fostering genuine, real-time interactions with fellow humans.
Ways marketers can strike the chord using data
By Ronak Sheth The widespread success of ChatGPT over earlier generative AI and large language models shows that you can’t take the ‘Chat’ out of automation and expect it to strike a chord. Conversations, connections, and comprehension trump reams of data, monologues, and templates when it comes to making a real connection with audiences. At the outset, let me clarify that this is not a data vs human connections debate. Instead, this is about the best ways data can be an ally to every marketer.
LIT Videobooks changing how books are consumed • Troy Media Original
To search in site, type your keyword and hit enter Reading Time: 2 minutes Learning from the pros Learning from the Pros interviews professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we unpack their common business challenges and identify the lessons every business owner needs to learn so they can accelerate their own business growth. Learning from the Pros is produced by Amplomedia in partnership with Troy Media.
The State of the Retail Industry 2023
For months, news headlines have reported record inflation and fuel prices, an energy crisis pushing distribution and delivery costs ever higher, and economists pointing to a looming economic recession sure to affect retail businesses in 2023. Experts predict a volatile year, yet there are steps the retail industry can take to be resilient and agile in the face of a tricky economic climate teetering on the edge of recession.
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