Fast food brand McDonald's changed negative perceptions about working at its company by enhancing its training programme into a credible qualification in Hong Kong. Restaurants & takeaways Hong Kong (SAR) Strategy Brand: McDonald’s Brand owner: McDonald’s Entrant company: DDB, Idea creation: DDB Hong Kong SAR Market: Hong Kong (SAR) Sector: Restaurants & takeaways Media channels: Word of mouth, influencers, KOLs, Public relations Budget: Up to 500k Read the full case study here...
