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Articles by Ronan de
Analyst Opinion: Digital transformation needs to be built on a strong foundation
Analyst Opinion: Digital transformation needs to be built on a strong foundation Digital transformation has already become one of the IT industry’s hot topics, and will continue to grab headlines through 2016. Ovum has found no shortage of organizations globally that are achieving substantial outcomes from their digital initiatives. Building on these successes, experienced managers with digital credentials are being recruited across geographic boundaries to drive change initiatives.
Prepare for an m-commerce explosion
The total global user base for mobile payments will increase from an estimated 689.99 million users in 2014 to 4.77 billion users in 2019, according to global analyst firm Ovum. Of the three segments covered in the new forecast* – m-commerce, person-to-person (P2P) mobile money transfers, and mobile proximity payments – m-commerce is the biggest in terms of users and transaction value. Ovum forecasts 452.78 million global m-commerce users in 2014, rising to 2.07 billion users in 2019.
Analyst Opinion: The hype around blockchain is only adding to the confusion
Analyst Opinion: The hype around blockchain is only adding to the confusion With its recent report, “Distributed Ledger Technology: beyond block chain,” the UK Government Office for Science has become just the latest organization to put blockchain/distributed ledger firmly on top of the hyped-technology pile. As the level of activity, investment, and hyperbole reaches a fever pitch, blockchain is rapidly being viewed as the cure to all technology ills.
Analyst Opinion: If you are not customer-adaptive your survival is at risk
Analyst Opinion: If you are not customer-adaptive your survival is at risk The purpose of marketing has long been to attract customers through the promise of good things to come. However, the rules of the game have shifted: today’s customer has suitors from all over the world, is better informed, and can make more knowledgeable choices.
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