Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Abstract This study examines the organizational pathways through which AI-powered capabilities are associated with green NPD in manufacturing firms. Specifically, it examines the dual mediating roles of green exploratory and green exploitative, and tests whether the mediating effect of exploration is stronger than that of exploitation in the AI‑green NPD link.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
