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Articles by Ronnie Brant
6 Principles of Inclusive Marketing: Introducing our New Equality Trailhead Module
Today we are proud to announce our new Equality Trailhead module, Inclusive Marketing Principles. At Salesforce, we are committed to driving Equality in our workplaces and communities and leading with our values in everything we do. In that spirit, we set out to empower those on the front lines of our brand — our marketers — with the tools they need to reflect and elevate the diverse communities we serve.
3 Things Impacting Lead Conversion in the Communications Industry
Over the last few years the telecom market has experienced a drastic shift in how it needs to operate. Communications Service Providers (CSP's) are facing fierce competition from their legacy carrier rivals and from new over-the-top entrants that have established loyal customers bases. However, the biggest hurdles to overcome come from within. Traditional operations have led to a major disconnect between marketing and the sales channels.
Sales Productivity vs. Efficiency vs. Effectiveness… Is there a Difference?
Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear. However, that day has not yet arrived.
How Winning Companies Capture Above-Market Growth
I always ask myself why I enjoy working on sales topics so much. I think it's because in sales you can’t hide from your results and your results are what drives growth in your company. However, market trends are changing how companies get those results. Uneven growth rates, sophisticated buyers and the tidal wave of digital technologies are all changing how customers buy and how companies sell.
How Sales Leaders Can Spend More Time Selling
Do you remember the first time you went to a hotel room that had an in-room coffee maker? I do—it was nearly 25 years ago, when I was trainer for a seminar company called CareerTrack (anyone remember them?). I didn’t even drink coffee at the time, but I made it, because it was so cool. Today, if you stay at a hotel that doesn’t have a coffee maker, you think, “What is wrong with this place?” What happened? You got spoiled. Your expectations are now higher.
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