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Roopa Unnikrishnan on Muck Rack

Roopa Unnikrishnan

(She/Her)
New York
Covers:  M&A, innovation, leadership, strategy, smart cities and mobility.
Business strategist | M&A; & transformation | Author of The Jasmine Murders | The Leader's Oracle | Author on strategy & leadership | roopaonline.com

Interview

What was your first job as a journalist?

Rediff opinion writer on innovation and business

Have you ever used a typewriter?

Decades ago

How is social media changing news?

How isn't it?

Who's your favorite fictional journalist?

Sree Sreenivasan

What does it mean to be a journalist?

To give back with authenticity

What's the funniest news-related #hashtag you've seen?

What tools and software do you use to do your job?

Alphasense

What's your favorite social network?

Twitter

Who do you wish followed you?

Satya Nadella

Why did you become a journalist?

To get different global perspectives out

What story are you most proud of writing or working on?

The Malcolm Gladwell interview

What advice can you offer to aspiring journalists?

Always be pitching!

What's your favorite drink?

A campari spritz

When you're not at a computer, where are you most likely to be?

Walking my dog

Aside from your own, what's your favorite publication to read?

The Newyorker

What's the most common misperception about your beat?

That it's compromised by the business contact

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