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A 1920’s house in Cambridge, Massachusetts is currently being refitted in a way which could transform the building industry. The headquarters of the Harvard Center for Green Buildings and Cities has been equipped with a number of contemporary technologies, as part of an attempt to prove that ordinary houses can be renovated to a point where they are almost entirely self-reliant from an energy perspective, all while cutting costs in the process.
If you don’t look too closely, you could convince yourself that the linear economy kind of works on a day-to-day basis. Inertia is understandable: The circular economy might seem like a great idea for the future, but making meaningful investments in re-thinking, re-designing and re-tooling now can seem a risk.Incumbent business can, should and are taking a leading role in the shift to a circular economy, and will get attention for doing so.
If you don’t look too closely, you could convince yourself that the linear economy kind of works on a day to day basis. Inertia is understandable: the circular economy might seem like a great idea for the future, but making meaningful investments in re-thinking, re-designing and re-tooling now can seem like a risk. Incumbent business can, should and are taking a leading role in the shift to a circular economy, and will get attention for doing so.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.