From 1990 to 2004, media executive Steven Rosenberg held top-level positions with HBO International, serving as the firm’s president for seven years. In that time, he expanded HBO’s reach to include 50 new countries in Central Europe, Latin America, and Asia, and helped direct the boards of eight separate programming projects that maintained headquarters in Singapore, Budapest, and Miami. Among Steven Rosenberg’s most notable contributions to HBO International, though, was his transformation of Warner Channel Latin America.
When he stepped into his presidential post with HBO, Warner Channel Latin America offered family programming and unimpressive financial returns. Acting as the channel’s Managing General Partner, Steven Rosenberg directed the offerings to appeal to the 18-to-34-year-old demographic. In the process, Warner became the region’s leader among advertising-supported channels for the age group, increasing ratings by 2.5 times and revenue by 500 percent.
After leaving HBO in 2004, Steven Rosenberg delved deeper into the world of targeted advertising. During his tenure as Chief Executive Officer of Entertainment Mediaworks, he led the charge of applying data gathered from users to create hyper-focused advertising and marketing materials. Thanks to his efforts, the firm greatly slowed the rate at which it spent its existing venture capital and managed to secure an additional $2.5 million in funding.
