Articles by Rosie Murphy
20 Inspiring Innovation Statistics for Businesses in 2022 — Plus X
Want to boost your business innovation? Be informed and inspired by 20 of the most interesting innovation statistics. Innovation is a crucial driver of economic and business growth. The best companies are those that embrace new ideas, adopt modern technologies and develop products and services to solve problems and meet customer demand.
Poll Suggests Multi-location Businesses Hardest Hit by Vicinity Update
In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts and nicknamed Vicinity—involved “a rebalancing” of local search ranking factors. As the search results began to settle, it soon became clear that this update primarily targeted two things: Proximity as a ranking factor; and Keyword stuffing in GBP business name.
Google's Biggest Local Search Algorithm Update in Five Years
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption.
What Affects Local Rankings?
Key Findings The most important grouped factors for ranking in the Local Pack/Finder are: 1) Google Business Profile, 2) Reviews, 3) On-page optimization To rank in localized organic results, the most important areas to focus on are 1) On-page optimization, 2) Links 3) Behavioral signals Google Business Profile has increased in importance since 2018—rising from 25% of Local Pack/Finder ranking importance to 36% Links have decreased in importance as a Local Pack/Finder ranking factor since...
Niche Review Sites by Business Category [Updated 2019]
The benefits of getting online reviews are many. Not only do they help to build trust with potential customers, but they also increase click-through rates from Google My Business. As a bonus, online reviews and ratings can even help a business rank higher on Google. Whitespark’s Local Ranking Factors Survey shows that online reviews can help a website’s ranking in the Google Local 3-Pack and in organic local search results.
Local Quizness - What Happened in Local SEO in March?
on Google-proofing your Page Experience We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO. As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years,… Read More Local 2-Packs Spotted in Google Mobile SERPs Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least).
Local Quizness - Quiz of the Year 2020!
Posted in Bright Ideas / Blog on January 13, 2021. Since May last year, we’ve been releasing Local Quizness every month to help test your knowledge of the previous month’s news. This month, instead of looking back at December’s stories, we’ve created The Quiz of the Year 2020. Twice the size of the monthly quizzes, the jumbo quiz explores the biggest local marketing stories to come out of 2020, so you can be certain you have all the knowledge needed to be successful in 2021.
Google Analytics for Local Businesses Study
Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, measuring traffic across different online channels over time. For local businesses, however, it can be difficult to know which metrics to watch.
Your Favorite Local SEO Blogs - Coming Soon!
Author Rosie Murphy Last updated on March 11, 2019 Posted on February 26, 2019 Filed under Local SEO, Research This poll has now closed. The winners will be announced very soon! If you missed your chance to leave your vote, please leave a comment below with your 3 top choices and we’ll do our best to include these in the final count! Who has the best local SEO blog? It’s that time of year again! We want to know where you read the best local SEO news, insights, and information.
How Local Ranking Factors Changed in 2018
For the final webinar of 2018, we gathered a panel of SEO experts to discuss the findings of recent SEO research against the backdrop of this year’s Google algorithm updates. So throw away those crystal balls and join Andrew Shotland (Local SEO Guide), Dana DiTomaso (Kick Point), and Darren Shaw (Whitespark) to find out what changed in local ranking factors in 2018 and, what might be around the corner for 2019.
OK Google: Should local businesses worry about voice search?
Key Voice Search Stats 58% of consumers have used voice search to find local business information in the last 12 months 46% of voice search users look for a local business on a daily basis What consumers want most: to be able to use voice search to make reservations, to hear business prices, and to find out which products businesses have 27% visit the website of a local business after making a voice search 25% of consumers say they haven’t yet tried local voice search, but would consider it...
Do Local Businesses Need Blogs? | Poll Results
You’ll have heard the oft-quoted claim that “content is king”, but for busy business owners, we know investing the time, investment and energy in starting blogging can feel like a gamble. In our recent Expert Local Business Link Building Survey, 70% of local SEO experts told us that blogging was a valuable strategy when building local business backlinks.
Citation Sites with DoFollow Links
Whether they have DoFollow links or NoFollow links, citation sites with links through to local business websites are invaluable to local SEO. In a study we did with 325 local search professionals, we found that link building through citations was the #1 local link building tactic. Of course, this isn’t the only way to build links, but it is a quick and straightforward way to get links for all types of local businesses.
Local Link Building: Quality vs Quantity - Which Is More Important?
In his first guest post for BrightLocal, Gyi Tsakalakis settles a long-standing SEO argument once and for all, and digs into a case study that holds some surprises for fans of authority metrics. TL;DR: It’s Quality There was once a time that “build all the links” was a mantra for success. But those days are long gone. Today, it’s actually pretty clear that link quality is much more important in terms of earning meaningful traffic from search engines.
13 Local SEOs Share Their Halloween Horror Stories
To celebrate All Hallows’ Eve, we asked some of our customers to anonymously share their most terrifying SEO stories. We all know that search can be a scary place, where a bump in the night can have haunting effects on businesses rankings. From creepy clients to ghoulish Google, spooky searches to black cat techniques, we’ve chosen 13 local SEOs’ terrifying tales below. 1.
Academics Demand La Trobe Management Reinstate Roz Ward Immediately
The university has withdrawn all charges and Roz returned to work on Monday. The concerted campaign by Roz's union, the Safe Schools community and the wider community has clearly forced the university to come to its senses. The NTEU calls upon Australia's vice chancellors to stand up and make it very clear that this type of unwarranted attack upon both academic freedom and the right of employees to hold and express an opinion will never be repeated.
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