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1 Introduction Health-related consumer goods are typical credence goods, because consumers cannot easily verify their safety or efficacy either before or after use (1). As a result, purchase decisions for health products depend on message cues and trust—what kind of information is provided, who provides it, and how well it fits an individual’s health needs are decisive factors (2).
Ayuda Buscar en la ayuda Buscar en la ayuda From opportunity to resistance:: A structural model of platform-based startup adoption Ruixia Ji [1] ; Hong Chen [2] ; Sang-Do Park [1] [1] Konkuk University, Republic of Korea [2] Seokyeong University, Republic of Korea Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 20, Nº.
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