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Articles by Rukudzo Pamacheche
From brand awareness to sales: Mastering social media for your business Original
Advertise your job vacancies 2 days7 days30 daysBy Industry Show more Today, a strong social media presence is essential for businesses as a powerful means to reach and engage with customers while supporting overall business objectives.
Is there any value in travel influencers?
We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands. Yet, as we reflect on the past decade, it's evident that there are certain brands that still struggle to get it right.
3 ways to elevate customer trust and confidence in a brand on social media
With over 4.5 billion social media users globally, the power to convince customers has shifted: customers approach persuasive marketing copy more intuitively and have an affinity with other customers. Source: © 123rf 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand It is now easier for customers to test brands from other customers’ shared brand experiences and testimonies on social media.
3 ways to elevate customer trust and confidence in a brand on social meida
With over 4.5 billion social media users globally, the power to convince customers has shifted: customers approach persuasive marketing copy more intuitively and have an affinity with other customers. Source: © 123rf 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand It is now easier for customers to test brands from other customers’ shared brand experiences and testimonies on social media.
Self service must go hand-in-hand with personalisation to cater to all
More than a decade ago, it was believed that insurance was simply too complex an industry to ever go digital. Today, digitalisation has been identified as a key driver of value, innovation, and the development of the insurance industry. As such, we're seeing insurers race towards the future by adopting emerging technologies such as Artificial Intelligence, machine learning, and automation to meet the evolving demands of consumers and provide a positive customer experience.
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