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Using panel data of Chinese A-share listed media firms over 2013–2023, this study examines whether and how Artificial Intelligence Generated Content (AIGC) affects total factor productivity (TFP) in emerging markets. Employing instrumental variable and difference-in-differences identification strategies, we document that AIGC adoption significantly enhances media firms’ TFP.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
