General Motors is leading the pack in terms of self-driving technology and a go-to-market strategy, according to the latest Leaderboard report from Navigant Research . Meanwhile, Waymo is nipping at its heels. The report notes that while the two companies are tied for actual self-driving technology, GM’s manufacturing capabilities and its business strategy put its ahead . The Leaderboard report was last updated in August of last year.
Large institutions often lag when it comes to embracing social change, but there are advantages to being on the cultural frontier. Kimberly Drew, an activist with a large social media following of her own, helps the Met engage with its audience. Here’s her advice for how to break through. One mistake the art world commonly makes, Drew says, “is that we assume everybody wants culture or art in their lives. We have to provide relevancy to the community.
Fast Company: How do you lead a legacy company like Ford through the major shifts the automotive industry is facing today, not to mention the economy in general? Bill Ford: The only way to do it is with constant communication—and painting a picture of the future for our employees so that they understand both the challenges of what we’re up against and the tremendous opportunities we have going forward. And then get them excited and invested in those opportunities.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".