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Human beings are emotional buyers. Consider the car buying example. Very rarely do we buy the car that is the lolgical choice. You know... the one that is environmentally friendly, good on gas, and used. Too often we get talked into buying the dream car, that will make us look cool and give us status amoungst our friends. This fact is how car salesmen make their living.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
