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Articles by Ryan Kidman
Scale Affiliate Marketing With These Helpful Tools
Affiliate marketing works when the right people are talking about the right products. But getting those partners on board? That’s the hard part. You can spend hours digging through profiles, sending cold DMs, and hoping someone replies. With the right tools, you can build a list of potential affiliates, send personalized outreach at scale, and follow up automatically, without sounding like a spam bot. Cold email lets you reach more partners, faster, while keeping your pitch professional and personal.
7 Important Tax Tips for Small Businesses
Starting a small business is no easy feat for owners, that’s why you have to be smart when it comes to finances if you want your company to grow. But when handling your employees or taking care of your products and services, it can get easy to forget to sort out your taxes amidst the chaos. But with these effective tax tips, you can finally get your finances organized so you can glide right through tax season once it finally arrives. 1.
Don't Make These 4 Mistakes About Employee Engagement
If you want to build a successful, growing business, you need to create a high-functioning, motivated, and productive team that stays engaged month after month. There are multiple ways to do this, but unfortunately, many venture owners and managers make some mistakes in this area that cost them the results they’re looking for. Here are some employee engagement errors you want to avoid.
4 Top Tips to Economically Fund a New Small Business
Before 2008, small businesses could easily secure funding. Everything changed once the Great Recession took hold. The days of easy funding ended in a matter of weeks. Banks experienced the worst credit crunch in over 70 years, which took its toll on many aspiring companies. The economic reality for small businesses gradually improved in the 10 years since the recession came to a resolution. Lenders subsequently became somewhat more likely to extend loans to business owners.
Boost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising campaign is 450%. Unfortunately, aggregate statistics obscure challenges new advertisers face. Many small advertisers with limited budgets fail to break even.
Your Employees Are Busy, But Are They Productive? | SmallBizClub
I was a member of a business incubator while I was living in Northern California. The executive director had a Ph.D. in physics and is a very smart, but also fairly disorganized man. He seemed to work hard, but nothing ever seemed to change. He was let go during a restructuring. While I attended one of the monthly mixers, the chairman who fired him offered some insights. He said, “Sometimes people don’t do things wrong, but focus on the wrong things.” This is a common problem in many organizations.
5 Tax Saving Tips Most Small Businesses Don’t Follow | SmallBizClub
Taxes are one of the biggest burdens facing small businesses. According to the Small Business Administration, many small businesses pay effective tax rates near 30%. Many financial experts argue that high taxes are killing small businesses. “The truly wealthy people pay nothing in taxes compared to me,” said Michael Fredrich, the owner of MCM Composites. “The daily attacks on the so-called rich are actually attacks on private business owners, many of whom don’t make that much money.
In a World Full of Data, Can Analytics See the Market Trends?
The IoT has put an array of data before us, but can this information help us understand previously unpredictable trends? As computers get better at connecting all of this information – from common Twitter topics to Google searches – we may be nearing a time when computers will be better equipped to choose stocks than people. In the past, humans were the brains for everything. They did the research and came up with the ideas for improving marketing stats.
How Does Big Data Change Social Media Marketing Strategies?
The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data available, some businesses don’t quite know what to do—but there’s one avenue it can be applied to that can change everything: social media marketing. Social media may have started out as a way for friends to connect with each other, family, and celebrities, but now it’s all about business.
How Does Big Data Change Social Media Marketing Strategies
The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data available, some businesses don’t quite know what to do—but there’s one avenue it can be applied to that can change everything: social media marketing. Social media may have started out as a way for friends to connect with each other, family, and celebrities, but now it’s all about business.
Using Big Data to Win and Influence Customers
If you want to concentrate your business efforts somewhere where they will matter, then you need to know just which of your clients the most valuable buyers are. It's a tradition for businesses to use the MVP (most valuable people) label on the customers who spend more money with the business than anyone else. On the other hand, once you identify these customers, you might just discover that they're also among your most expensive clientele with the lowest amounts of long-term loyalty.
Smart Business Intelligence Applications For the iPhone in 2016
The Easiest Way to Make Your Entrepreneurial Dreams Come True Mobile business intelligence is no longer recognized as a nice-to-have feature since it has become paramount to a company’s productivity. With this system, there is no need to restrict your business to four walls. These applications enable employees to make informed business decisions on-the-go and thereby improve the company’s bottom line. Listed below are some mobile BI applications for the iPhone that every entrepreneur needs.
How Big Data is Changing and Influencing Internet Marketing
As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS tracking not only is the location of individuals who use certain apps provided but also their conduct, perspectives, interest and all around needs are recorded by search engines.
How your startup can protect employees in the workspace
How your startup can protect employees in the workspace No one used to think twice about heading into work. However, the reality of our world today is that anywhere can be dangerous, including the place where we spend most of our days. Recently, a gunman ran rampant at the Navy Shipyards. There were gunshots near the White House. These acts are horrible demonstrations of violence, and they are happening too frequently.
Microsoft acquires technology assets from Event Zero to enhance Skype for Business Online
Microsoft acquires technology assets from Event Zero to enhance Skype for Business Online Microsoft on Wednesday announced, that it has acquired technology assets underlying the UC Commander product suite from Event Zero, a company that currently provides management software for Skype for Business Online, for an undisclosed amount. The UC Commander product suite includes management, reporting and analytics technology.
Yup, data breaches do really affect customer loyalty
In 2015, there were plenty of big, headline-making data breaches with Sony and Ashley Madison two of the biggest names hit. And as it turns out, those breaches can do a lot more harm than a couple of weeks of negative media coverage.
4 reasons startups should consider virtual offices
In the virtual world of today, it is actually surprising that brick-and-mortar offices and stores still exist. With all of the modern technology that is available, it seems a real office could be ditched by just about every business, and choose a virtual office instead. Some business owners already have made the switch, while others are holding onto their real office or storefront for dear life. Like anything else, virtual offices do have downsides to them.
How to Revamp Your Email Strategy for Better Success in 2016
Email marketing is one of the cornerstone techniques for making money online. You know this and your customers know this. Today’s online shoppers expect to be emailed after making a purchase and are accustomed to looking for that check box for subscribing to your newsletter. They are well versed in all of the old tricks for getting their attention. This means that, if you want your email marketing campaigns to perform better in 2016, it’s time to step up your game.
Smart Mobile App Ideas To Build Your Brand
A majority of Internet activity now takes place on mobile devices. In addition to search and web surfing, mobile devices are increasingly used for e-commerce. To compete for business, most companies need to create a presence on mobile. Consider some smart ideas from the most popular mobile apps. These ideas can help you plan a mobile app for your business. On a basic level, many consumers go to the web to find a solution to a problem.
Becoming Your Own Boss: Advice for Setting up a Business
Many people dream of starting their own business and working for themselves. If you are trying to make this a reality, the following tips will help you going forward. If you are starting a business, money is probably tight. Having an office located in a rental building is going to be expensive, so it is best to set up out of your house in the beginning. This is particularly smart if your work primarily involves your computer and a desk, but it is also functional if you need a workshop space, too.
IT and Social Media: A Match Made in Marketing
IT generally isn’t who you typically imagine when you think of social media gurus — but why not? After all, social media was born and bred on the Web, and in many ways successful social media marketing relies on careful analysis of trends and organization of content. Usually, there is nothing a skilled computer technician does better than study, systematize, and solve problems.
A 3-Step Guide To Protecting Your Investment Into New Technology
Smartphones, tablets, laptops and other gadgets are one of the investments that most entrepreneurs have to come to term with. These devices can enable a variety of business functions (remote communication, enterprise mobility, etc.) and data, so it is essential for the device owner to protect them. Imagine purchasing a batch of iPhones for your employees in an attempt to curb the security concerns associated with BYOD.
Investing in Natural Infrastructure for Water
By 2030, the world is projected to spend an estimated $10 trillion on repairing and expanding water infrastructure. Dams and treatment plants are aging, water demand is surging, and more frequent extreme weather events threaten our water security—each driving up water management costs. As costs increase, cities are realizing that investing solely in traditional, built infrastructure isn’t always the best use of tight budgets.
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