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Articles by Ryan Law
10 Clearscope Alternatives (Compared on Price, API, and MCP Access)
When Clearscope first came out, I became a power user almost immediately. I was writing and optimizing dozens of SEO articles, and it saved me masses of time: type in a keyword, and it pulled the top-ranking pages, worked out the topics they had in common, and showed me how well my draft lined up against them. No more reading ten articles and keeping a mental tally of every subtopic. We used it heavily at my content marketing agency for years. But times have changed a lot since then.
What Is BLUF? How to Write Bottom Line Up Front (+ Free Rewriter Tool)
By Si Quan Ong SEO & Marketing Educator at Ahrefs October 30, 20266 min read BLUF stands for "bottom line up front". You put your main point (or conclusion or key finding) in the first sentence, then the detail the reader needs to act on it, then background only if they need it. It comes from the US Army, whose writing regulation tells soldiers to put "the main point at the beginning of the correspondence". Orders had to be read and acted on fast, so the conclusion went first.
cómo la IA está transformando el equipo de marketing
Durante los primeros años de la IA generativa, los profesionales del marketing estuvieron entre sus primeros usuarios: aprendieron a formular instrucciones y le pidieron a la IA que propusiera ideas para campañas, creara esquemas, resumiera investigaciones y redactara textos. La tecnología agilizó tareas individuales, pero la estructura básica del trabajo de marketing se mantuvo prácticamente igual.
How AI is Reshaping the Marketing Team
For the first few years of generative AI, marketers have been one of its earliest adopters learning how to prompt and asking AI to brainstorm campaign ideas, create outlines, summarize research, and draft copy. The technology made individual tasks faster, but the basic structure of marketing work stayed largely the same. A marketer identified something that needed to be done, gave AI an instruction and reviewed the result. Today, that era is quickly evolving to using AI as a collaborator.
Headless Content Marketing: A New (Old) Strategy for Search
By Ryan Law Director of Content Marketing at Ahrefs October 22, 20265 min read Gone are the days of compounding search traffic, ordinal search rankings, forecasting based on predictable click-through and conversion rates. Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you're lucky—in a context and format controlled entirely by a third party.
AI Share of Voice: What It Is, How to Measure It, and What It Actually Tells You
By Si Quan Ong SEO & Marketing Educator at Ahrefs October 22, 202613 min read As if we didn’t already have enough dashboards, we had to go and invent “AI share of voice”. Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competitors. But the number is only as meaningful as the way it’s calculated.
AI Overviews Currently Appear for 83% of Branded Searches
By Ryan Law Director of Content Marketing at Ahrefs October 2, 20265 min read Chris Long recently discovered that AI Overviews appeared for 93 of the 100 enterprise brand names he tested. That prompted us to investigate AI Overviews for branded searches on a larger scale.
DVIDS - Video - ULTRA
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8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)
Marketing has changed more in the past year than in the decade before it. That sounds like hyperbole, but it's not. Generative AI has hit our industry the same way the internet once did, and it is changing how marketing actually works. The buyer's journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can now be generated, built, or automated.
Ohio Congressional Delegation Staff Visit AFRL [Image 7 of 8]
29 Kelly Dalton, Director, High Performance Computing Modernization Program briefs members of Ohio Congressional Delegation Staff during a tour of the center on 25 August, 2026 at Wright-Patterson Air Force Base, Ohio. The Air Force Research Laboratory is the primary scientific research and development center for the Department of the Air Force and leads the discovery, development and integration of affordable warfighting technologies for air, space and cyberspace forces.
Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the words themselves, so it survives copy and paste, and it applies in every version of Claude, worldwide. Should you worry? For most marketers, I don't think so. Google has said for years that it doesn't care how content is produced, only whether it exists to manipulate rankings.
37 Proven Ways to Use AI in Marketing
By Ryan Law Director of Content Marketing at Ahrefs August 13, 202640 min read 1 Linking websitesArticle performance data from Ahrefs Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts of marketing that never seemed automatable now are, and you don't have to be a software engineer or rocket scientist.
Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways.
Free LLMs.txt Generator
Seo Our free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file. Jul 24, 2026 - 17:16 24 Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 14 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder.
Free LLMs.txt Generator
Get the week's best marketing content Enter your domain and our free generator will build the perfect llms.txt file for you in seconds. Our free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file.
The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators
Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A file converter. A colour-palette generator. An email outreach template. Each one answers a search that a blog post never could, because the searcher doesn’t want to read, they want to do. That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query that has huge demand and almost no good competition.
6 Ways to Automate AEO With Letaido
AI assistants are now a discovery channel. People who used to type a query into Google now have the option to ask ChatGPT, Claude, Gemini, Perplexity, or Copilot instead. And the answer they get back names a few brands, cites a few sources, and moves on. If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s responsibility.
Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It.
At Ahrefs, we publish many data-driven posts. Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on Google”, are only worth reading if the numbers are current. Google knows that too, which explains the spike in search traffic every time we update the posts. So someone has to keep them fresh.
Average Organic Traffic Benchmarks From Real Websites (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search traffic a typical site actually gets each month. If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating, your strategy, all change what “normal” looks like. There’s no single average that fits everyone.
What is a Good Organic CTR? Real Website Benchmarks (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured the real organic CTR for each. In a nutshell: for a whole website, a good organic CTR usually falls between 1% and 2%. But that figure varies a lot by industry, authority, and website size. Below, we break down median organic CTR by industry, by Domain Rating (DR), and by website size—then look at why CTR is falling across the board, thanks to AI Overviews and AI search.
What is an AI Agent? A Plain-English Guide
An AI agent is a software system that uses artificial intelligence to pursue a goal and complete tasks on your behalf. Unlike a chatbot that simply answers what you ask, an agent can break a goal into steps, make decisions, use tools, and take actions across multiple steps, with little or no human intervention along the way. If a chatbot is someone who answers your question, an agent is someone who goes off and gets the job done and comes back with the result.
11 Ways to Automate SEO with Agent A
A big part of SEO isn’t strategy. It’s the menial, repeatable upkeep: re-running the weekly site audit, catching the post that quietly shed a third of its rankings, noticing the DR 80 backlink you lost last Tuesday, checking whether AI assistants still describe your product accurately. All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping you when something’s worth your attention.
9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)
I’ve spent 14 years in marketing. I’ve worked with everyone from teeny-tiny mom-and-pop shops to huge enterprise companies, and in that time I’ve sat through enough “this changes everything” trends to be pretty hard to impress. But truthfully: I have never seen so much change in so short a time as I have in the past year. Even my own role has changed radically.
6 Ways to Automate International Marketing with Agent A
Here’s how the Ahrefs international marketing team uses Agent A to automate their work. International marketing is a job that gets exponentially complicated with each additional region and language you add.
Automated SEO: What It Is and How It Works in 2026
On the 1st of every month, the tool I built in Agent A, our new AI agent, pulls fresh data for five Ahrefs blog posts that run on data tables (e.g., top Google searches, top Google questions). It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me preview links. I skim the drafts, make sure all looks okay, then click one button (“Approve all”) and they go live, restamped with today’s date to show that they’re freshly updated.
What Is a Good Domain Rating? (With Real Data)
“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer: it depends entirely on what you compare it to. Domain Rating (DR) is Ahrefs’ measure of how strong a website’s backlink profile is, on a scale from 0 to 100. It’s relative by design: your score reflects how your backlink profile stacks up against every other website in our index. That’s why “what’s a good DR?” has no single answer. A DR of 60 could be excellent in one industry and middling in another.
The 50 Most-Cited Websites in Gemini (July 2026)
Marketing General Marketing Content Marketing Affiliate Marketing Paid Marketing Video Marketing SEO General SEO Keyword Research On-Page SEO Link Building Technical SEO Local SEO Enterprise SEO Guides SEO Keyword Research On-Page SEO Link Building Technical SEO Local SEO Join the Ahrefs' Digest Get the week's best marketing content in your inbox. Email Subscription Leave this field empty if you're human: Thanks! Please check your email inbox and spam folder.
We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A
If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly: “Everyone has a system, a stack, a workflow that supposedly changed their life, cured burnout, and maybe whitened their teeth.
8 Ways to Automate Product Marketing with Agent A
Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work. Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month). Constance works on the product team, running all of our webinars, writing our help center documentation, and much more besides (check out Constance’s webinars on YouTube).
7 Ways to Automate Content Marketing with Agent A
I run the Ahrefs blog team, and each week we use Agent A to automate more and more of the tedious parts of our work. Writing formulaic SEO content, updating old articles, reporting on blog performance, even running complicated performance analyses… these are all things Agent A does for me. Here are some of our favorite Agent A use cases for content marketers.
Claude Skills for SEO and Marketing: What They Are and How to Use Them
When a new article goes live on the Ahrefs blog, I drop the URL into Claude and run /linkedin-pipeline. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example posts to mimic. The CTA style. Slightly different wording each time, slightly different output each time. A skill fixes that. You write the playbook once and Claude fires it whenever you ask. No re-prompting. No drift.
On-Page AEO: 4 Writing Frameworks for Better AI Visibility
Here are five time-tested writing frameworks that will help both humans and AI understand your content (alongside the research that shows they work). Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without spending lots of costly time and energy reviewing every word.
How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
AI gets its knowledge from three distinct layers: training data, retrieval systems, and live tool access like APIs and MCPs. Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product gets mentioned tons while yours doesn’t, the answer almost always traces back to which layer answered your question.[/intro_text] This article is a...
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
Everyone’s talking about “AI agents” now. But what’s the real difference between generative AI and agentic AI? And which is the best tool for saving you precious time across all your marketing workflows? A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away.
Sa1926 IMPACT OF ACCESS ROUTE AND STENT SELECTION ON OUTCOMES IN ENDOSCOPIC ULTRASOUND-GUIDED HEPATICOGASTROSTOMY
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Sa1886 HEALTHCARE UTILIZATION AND COST OUTCOMES OF PANCREATOSCOPY-GUIDED LITHOTRIPSY AND SURGERY IN THE MANAGEMENT OF CHRONIC CALCIFIC PANCREATITIS: A NATIONWIDE ADMINISTRATIVE CLAIMS ANALYSIS
Also available on ScienceDirect
1021 REASSESSING BLOWN-OUT MYTOTOMY RISK: A PROSPECTIVE COHORT STUDY
Also available on ScienceDirect
1174 PRE-POEM TIMED BARIUM ESOPHAGRAM ANATOMIC FEATURES PREDICT POST POEM GASTROESOPHAGEAL REFLUX DISEASE
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Sa1705 WEIGHT-RELATED PATIENT CHARACTERISTICS, AND WEIGHT AND BODY MASS INDEX TRENDS IN PATIENTS WITH ACHALASIA UNDERGOING PER-ORAL ENDOSCOPIC MYOTOMY
Also available on ScienceDirect
1220 MULTICENTER ARTIFICIAL INTELLIGENCE-BASED AUTOMATED PHASE RECOGNITION IN PERORAL ENDOSCOPIC MYOTOMY USING DEEP IMAGE EMBEDDINGS: A HIGH-ACCURACY MODEL FOR PROCEDURAL ASSESSMENT
Also available on ScienceDirect
How I Do Content Engineering with Claude Code
Here’s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files. Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours, but still required tons of manual intervention. Now, barely eight months later, I’m sharing our new process.
The Air Force Research Laboratory
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2051 Time Capsule Ceremony [Image 4 of 7]
27 Dr. Kevin Geiss, Air Force Research Laboratory executive director, places an item into a time-capsule during a ceremony at Wright-Patterson AFB, OH., Apr. 3, 2026. The Air Force Research Laboratory is the primary scientific research and development center for the Department of the Air Force and leads the discovery, development and integration of affordable warfighting technologies for air, space and cyberspace forces.
2026 Space Symposium [Image 24 of 25]
27 Col. Richard Beckman, Director of the Air Force Research Laboratory’s Space Vehicles Directorate, and Dr. Andrew Williams, Deputy Technology Executive Officer for Space at the Air Force Research Laboratory, welcome General Stephen Whiting, Commander, U.S. Space Command, during the Space Symposium in Colorado Springs, Colo., Apr. 16, 2026.
Contractility patterns on functional lumen imaging probe prior to peroral endoscopic myotomy predict outcomes in achalasia
Functional lumen imaging probe (FLIP) assessment of esophagogastric junction (EGJ) opening confirms suspected achalasia. However, the importance of the contractile response (CR) in the esophageal body to volumetric distension in established achalasia is unclear. This study evaluated the value of CR on FLIP before peroral endoscopic myotomy (POEM) to predict post-POEM esophageal emptying on timed barium esophagram (TBE).
Contractility patterns on functional lumen imaging probe prior to peroral endoscopic myotomy predict outcomes in achalasia
Abbreviation BMI (body mass index) BOM (blown-out myotomy) CI (confidence interval) CR (contractile response) DI (distensibility index) EGJ (esophagogastric junction) FLIP (functional lumen imaging probe) GEJ (gastroesophageal junction) GERD (gastroesophageal reflux disease) HRM (high-resolution manometry) IQR (interquartile range) LES (lower esophageal sphincter) LHM (laparoscopic Heller myotomy) OR (odds ratio) PD (pneumatic dilation) POEM (peroral endoscopic myotomy) REO (reduced...
Contractility patterns on functional lumen imaging probe prior to peroral endoscopic myotomy predict outcomes in achalasia
Abbreviations BMI (body mass index) BOM (blown-out myotomy) CR (contractile response) DI (distensibility index) EGJ (esophagogastric junction) FLIP (functional lumen imaging probe) GEJ (gastroesophageal junction) GERD (gastroesophageal reflux disease) HRM (high-resolution manometry) LES (lower esophageal sphincter) LHM (laparoscopic Heller myotomy) OR (odds ratio) PD (pneumatic dilation) POEM (peroral endoscopic myotomy) REO (reduced esophagogastric junction opening) TBE (timed barium...
Secretary of the Air Force Visits AFRL [Image 1 of 12]
34 Mr. Brendon Poland, Air Force Research Laboratory counter-unmanned aerial systems technical director, briefs Dr. Troy Meink, Secretary of the Air Force, during a visit to the Air Force Research Laboratory at Wright-Patterson AFB, Ohio, Apr. 3, 2026.
Google Web Guide: What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide. It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually encourages users to click, which makes it the most website-friendly AI search feature Google has shipped so far.
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they just couldn’t handle the part that actually matters. And by “AI writing tools” I mean the platforms built on top of LLMs—Jasper, Frase, Writesonic, that category.
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