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Articles by Ryan Shelley
This day in search marketing history: January 9
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists.
How to Boost Your SEO by Using Schema Markup — Serpstat Blog
How to Boost Your SEO by Using Schema Markup Hi everyone! Serpstat team always seeks ways to share actionable knowledge and experience with its readers. That is why we decided to start running webinars — online events where SEOs and Digital Marketing Specialists can gain valuable insights and receive the answers to their questions from genuine SEO experts.
6 Signs it’s Time for a Website Redesign
Your online presence matters. A survey conducted by Top Firm Designs in 2021 revealed that 50% of consumers believe website design is crucial to a business’s overall brand and 42% of people will leave a website because of poor functionality. Without the right website design, all of your search engine optimization efforts could be wasted on half your target audience. Your business needs more than just a website. You need a site that will engage your visitors, build your credibility and drive sales.
Optimizing Title Tags for User Intent and Semantic SEO
In this video, I’m going to share with you some things I’ve just been doing lately to try to help us better optimize our title tags for both our users, as well as semantic SEO. Here’s the link to the Colab Video Transcript: So in this video, I’m going to share with you some things I’ve just been doing lately to try to help us better optimize our title tags for both our users, as well as semantic SEO. The Importance of <title> Tags Now, everything that we’re doing here is experimental.
SEO Year in Review 2021 and 2022 Predictions
What is up, everybody? And welcome to Hack My Growth. In this video, we’re going to be taking a look back at the year 2021 and how it impacted SEO. We’re going to review some of the predictions I made last year, and I’m going to make some new predictions for the year 2022.
Header Tags & SEO: How to Use Them to Better Structure Your Content
In the latest episode of Hack My Growth, we’re looking at header tags and their importance to SEO. We’re going to talk about how we can leverage them to properly structure our content for both our users, as well as the search engines. Video Transcript: In this video, we’re going to be looking at header tags and how we can leverage them to better structure our content, to earn those header search rankings, as well as help improve the experience for our end users. What is a Header Tag?
XML Sitemaps: What They Are, Why They Matter, How To Create & Submit One.
XML Sitemaps are a critical tool for any site owner that wants to rank. These files help search engines to better understand what pages you want to be indexed and which ones you don’t. There are two types of sitemaps, HTML sitemaps, and XML sitemaps. An HTML sitemap is a page or structured group of pages that link to every user accessible page on a website. The intent is to improve the site’s usability by clarifying the data structure of a website.
What is Topic-Based SEO and Why You Should Care
In this video, we’re going to be looking at topic-based SEO. We’re going to be discussing what it is and honestly, why you should care. Video Transcript: What is the Goal of SEO? So before we get into concepts and tactics, it’s really important for us to understand what the goal of SEO is. Now, I know a lot of people have different goals for why they do what they do, but for me, this is the goal. This is the purpose of search. SEO is more than just rankings.
How to Track and Measure Your SEO Work
In this video, we’re going to be looking at how we can track and measure our SEO efforts. We want to make sure that the work that we’re doing and the time that we’re putting in is actually delivering the results we want. So in order to do that, we need to understand, first, how to track and what we want to track. And two, how do we measure those results and then make the shifts we need in order to see the results we want.
An Introduction to Googles Webmaster Guidelines
Anytime there is a major algorithm update, Google always points SEOs to their Webmaster guidelines. When was the last time (if ever) that you read through those guidelines? In this video, I’ll do an introduction to the most important concepts found in Google’s Webmaster guidelines. Read the guidelines here: https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines Video Transcript: In this video, we’re going to be doing an introduction to Google’s webmaster guidelines.
5 Essential Structured Data Types Your Site Needs to Have
In this video, we’re going to be discussing the five types of structured data that are essential to almost every single website. Structured data plays a huge role, not only in letting the search engines understand your context, but can also impact the ability for your site to rank for rich features. Video Transcript: So, what is structured data? Before we get into this, in case you haven’t seen any other videos on this channel, we’re just going to do a brief overview. What is Structured Data?
Understanding Search Intent: How to Unlock the Secrets of the SERPs
Why is your audience making a search? What are they hoping to learn, doing, receive from the search query? If we look at intent, there’s a number of ways that we can define this from a marketing standpoint. In this video, we will walk you through a simplified process for using search engines to help you better understand intent.
How to Understand & Use PageSpeed Insights to Optimize Your Website
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I’ll share with you how to leverage the PageSpeed Insights tool to understand how your pages are performing and what you can do to optimize them.
Why Google Replaces Title Tags & How to Create Better Ones
In the latest episode of Hack My Growth, we’re looking at Google’s new title tag update and what you can do to improve your titles within the search results. We’ll discuss why they’ve made these changes, how they’re impacting the search results, and what you can do to create better titles for your website. Video Transcript: We’re going to be looking at why Google will replace your title tags and how you can generate better title tags for your pages. Google has been pretty active this Summer 2021.
How to Properly Set Up and Use Google Search Console [Complete Guide]
Google Search Console is essential for any website owner that wants to know how their site is performing in search. However, in order to get the most from this amazing tool, you must set it up properly. In the video and accompanying guide below, we will walk you through how to properly set up and use Google Search Console.
NEW! Author URLs in Article Structured Data
In this episode, we’re going to be talking today about a new property within the article structured data markup. This is known as Author.URL and it’s going to allow us to create a semantic connection between the piece of content and who wrote that piece of content. Author URLs in Article Structured Data Video Transcript: Google recently made an update to the article markup. It has to do with authors and allowing us to add a URL within the structure data.
How to Optimize a Page for Semantic SEO
In the latest episode of Hack My Growth, we’re going to be looking at how to optimize a page for semantic SEO. I’m going to show you how to do some semantic SEO and how you can best optimize your pages for semantic search. What is Semantic Search So, what is Semantic search? We’ve covered this a couple of times on our site, and I’m going to link to some of those videos so you can get a little bit more information. But essentially, it’s all about making our content more machine readable.
Google Shares What Factors Impact Specific Rankings
When you visit an “About This Result panel” (the three dots next to most results) you’ll get even more information about the search results. Google is now telling searchers what information impacted their results for a specific query. It also provides tips on how to get more out of Google Search. In this video, we will cover how SEOs and Digital Marketers can leverage this important information.
The Role of Content Marketing in Semantic SEO
The Role of Content Marketing in Semantic SEO The latest episode of Hack My Growth will be discussing the role content marketing plays in semantic search. We will talk about the importance of creating content for users and machines, why semantic search has changed SEO, and what you can do to create better content today. Video Transcript: In the latest episode of Hack My Growth, we’re going to be looking at the role of content marketing within the era of semantic search.
6 Google Sheets Functions Every SEO Should Know
In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know. Google Sheets is a powerful tool that lets us look at our data, manipulate our data, and dive deeper in to get a better understanding of the things that we need to do in the areas that we need to improve in.
How Knowledge Graphs Impact Search Intent
Knowledge graphs are at the heart of search marketing. If we are going to be able to match our user’s intent and create compelling content, we need to learn how to leverage knowledge graphs. In this video, I’ll share how knowledge graphs impact search intent and what your need to do to make sure your content meets the needs of both users and machines. Video Transcript: In the latest episode of Hack My Growth, we’re going to talk about knowledge graphs and their impact on search intent.
How to Analyze the SERPs with NLP
In this video, we are going to learn how to uncover some powerful information from the search engines with a little help from NLP. Now, if you don’t have a technical background, don’t worry! I’ll walk you through the process step-by-step and have a free tool for you to make it super easy. Resources: 🔗 What is an entity?
Search Intent Across the Funnel: How to Break Down Search Journeys
Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus solely on “top of the funnel” content. While this may drive traffic, the quality and engagement can suffer as well. In this video, I’ll share how you can leverage the entire marketing and sales funnel to uncover high-intent search terms that drive quality traffic to your site.
How to Get Sitelinks to Appear in Google Search Results
Google uses site links to help users navigate your site. Google’s system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for. Sitelinks appear below the main link for a “navigational” query, or “one in which the user is looking for a specific website, rather than information from a web page.” In this video, I’ll show you what you can do to influence them.
The New Schema.org Structured Data Validator
It’s official, Schema.org has launched its schema markup validator tool at validator.schema.org. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. This marks the official move of the old Structured Data Testing Tool over to Schema.org.
How to Do Topic Research for Video SEO
Nearly a quarter of the world is using YouTube to look for information. This presents brands and influencers with a huge opportunity to grow their audience. In this video, I’ll walk you through my process for researching topics to create compelling videos for video search and video SEO.
Improve Your Internal Links with Google Search Console
In the video, we’re going to talk about Search Console and how we can leverage it to improve our internal linking strategy. Internal links help crawlers find information on your website and allow users to continue their journey more effectively as well. Video Transcript: In this video, we’re going to be looking at how we can leverage Search Console to improve our internal linking strategy. Search Console is one of the best tools that SEOs have at their disposal.
Source vs Medium: What's the Difference?
In Google Analytics, the source and mediums are the two main categories of data that you can use to track your website traffic. Knowing how to use this information is critical to your digital marketing success. You need to have an understanding of where people are coming from in order to build strategies that work. In this video, we will review the differences between sources and mediums in Google Analytics.
How to Add Review Stars to Your SERP Listings
Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. This is a great way catch the eye of potential customers. It gives your site that extra bit of information that makes it a little more attractive to the user.
Does Blogging Still Work in 2021?
In the latest episode of Hack My Growth we’re going take a look at blogging and what role it plays in marketing in the year 2021 and beyond. The phrase, “Content is king,” has become a “commandment” in the world of digital marketing. But, with so many different sites and people seemingly saying the same thing, why should any business spend time creating content if no one will see it? Is it going to matter if I try to add value or add something to the conversation?
Understanding Google's Page Experience Update
In the latest episode of Hack My Growth, we’re going to be looking at Google’s page experience update, and what it means to your site and what you can do to prepare for these changes. Google will be adding page experience sometime in 2021. We don’t know exactly the date it’s going to be added, but we know that it is coming and now is the time to prepare.
Telling a Consistent Story Across Multiple Channels
When it comes to marketing today, we have access to a number of different channels and platforms that we can use to share our brand story and connect with customers. Each is useful to potentially bring in new leads who could become customers. Regardless of our choice in channel it’s important that we have a cohesive story. In this episode, we’re going to look at how we can tell a consistent story across multiple channels, no matter where we are online.
What is an Entity & How They Impact SEO
What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Todays internet is truly a semantic web of linked data. It also allows people to search for information faster and more easily. Entities are extremely important because they enable us to give meaning to documents in a way that a machine can understand them.
What is Google Passage Ranking?
Because specific searches can be the hardest to get right, Google has been looking for ways to find those specific answers buried deep within page content. They have recently made a breakthrough in ranking and are now able to not just rank web pages, but individual passages from the pages. With this new ability to better understand the relevancy of specific passages, we need to make sure we cover those high intent questions and provide searchers with the best possible answers.
How to Leverage “People Also Ask” to Increase Your Organic Visibility
What is the “people also asked box” and how can we leverage it for greater search visibility? The people also ask box, also known as the PAA box, is a SERP feature that answers questions related to the user’s search query. Each of these answers comes from a separate webpage. There is a clickable link within that box, which you can use to read more of the answer. Video Transcript: So what is this people also asked box in the first place? Ahrefs did a great job of explaining it.
Schema.org vs Google Structured Data Rich Results
In this video, we’re going to talk about Schema.org and how it compares to Google’s structured data rich results. So what is Schema.org? It’s a vocabulary used to cover entities and the relationships between those entities and the possible actions that can take place. You can use it to extend the meaning of your content and the context of your website. You can also use it to earn Google rich features by adding certain schema.org structured data to your website pages.
3 Powerful Competitive Intelligence Tools
In the latest episode of Hack My Growth, we’re going to discuss three powerful competitive intelligence tools and how you can leverage them to stay in front of all your digital marketing activities. We’re going to talk about some great tools that will help you build better campaigns, better strategies, help you better understand your audience, and really give you that slight edge to put you ahead. So let’s go.
What is a Knowledge Graph & Why Should You Care
In this video, we will learn about Knowledge Graphs. I’m explaining what knowledge graphs are and why all digital marketers should care about them. In short, a Knowledge Graph puts your data into context via linking, as well as semantic metadata. Google started building and using its Knowledge Graph to empower its transition from strings to things. This has helped them shift away from only featuring text and allows them to better understand concepts.
3 Ways to Increase Organic Traffic in 2021
Are you looking for ways to increase your organic traffic this year? In this video, I’ll share three ways you can do just that. Here’s what we will cover: SEO Split Testing Brand SEO Technical SEO Mastering Structured Data Course Get 25% off with the code “YOUTUBE” Sign up at: https://learn.simplifiedsearch.net/ Video Transcript: 2021 is finally here, and in this video, we’re going to be talking about three ways that we can increase our organic traffic.
SEO 2020 Year in Review + 2021 Predictions
In this video, we are going to look back at how the SEO industry was impacted in 2020. We will discuss all 3 core updates to Google, review some of the Google Glitches and then I’ll share some of my predictions for 2021! Video Transcript: Let’s have a quick review of what happened in the world of SEO in 2020, as well as a few of my 2021 predictions. So, 2020 had three major core updates.
Google’s December 2020 Core Update - What you Need to Know
In the latest episode of Hack My Growth, we’re looking at the recent December 2020 core update from Google. We’re going to look at how it’s impacted the SEO community, who are some of the early winners and losers and what you need to do to make sure that your site is ready no matter what type of update comes your way. Video Transcript: In this video, we’re going to take a look at this December 2020 core update.
5 Structured Data Vocabularies SEOs and Web Masters Should Know
Structured-Data vocabularies help webmasters and SEOs make their content machine-readable. When using these vocabularies, it opens your content up to earn rich features in search as well as creating a better understanding of your site on the semantic web. Here are 5 vocabularies you need to know. Video Transcript: In this episode of Hack My Growth, we’re going to be looking at five different structured data vocabularies, all SEOs and website owners need to know.
Why Structured Content is Essential to Digital Success
Creating “good content” is not enough to grow your visibility and connect with your target audience. In order to succeed in today’s digital economy, you need to structure your content for users, search engines, and other digital platforms will understand your intended meaning. In this video, we will share why structured content is a must and how you can start to create your own content model.
Article Schema.org Markup: What It Is & How To Implement It
Whether you run a news site or a blog, Article Schema.org Markup is a powerful way to tell search engines more about your content. In this video, I’ll walk you through the available Article Search Features and the Schema.org markup you’ll need to earn those features.
What is the Right Content Length for SEO?
There are a lot of opinions online when it comes to content length and SEO. In this video, I debunk some of the “experts” and do my best to set you on the right track when it comes to creating the right content for SEO. Video Transcript: One of the sayings that we hear all the time in the digital marketing world is content is key. Over the years, we’ve seen a number of people talk about different lengths of content and how certain types of content or longer content tends to rank better in search.
What is the Right Content Length for SEO?
Share this Article: There are a lot of opinions online when it comes to content length and SEO. In this video, I debunk some of the "experts" and do my best to set you on the right track when it comes to creating the right content for SEO. Video Transcript: One of the sayings that we hear all the time in the digital marketing world is content is key.
How to Use Google Sheets for SERP Analysis
A good SEO strategy starts with great research. Gathering all the necessary SERP data can be overwhelming. In this video, I’ll share how you can use Google Sheets to easily extract the information you need from the search results.
4 Pillars of a Successful SEO Strategy
Success in search doesn’t happen by accident. While a lot has changed in SEO over the years, there may be more opportunities now than ever before. In this video, I’ll share my 4 pillars to building a successful SEO strategy. Video Transcript: As search continues to evolve, we need to as well. We can’t do the same things over and over again and expecting them to work even when the search engines are three, four, five steps ahead of us.
Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy
Understanding the intent of people searching for your products and services online is critical to creating an SEO strategy that will drive results. In this video, I’ll share how you can use the search results to understand user intent and the types of content and rich features you can target. Video Transcript: To say that SEO has gone through a few changes over the past few years would be a gross understatement.
WordLift Review: How to Leverage AI to Improve Your SEO
Semantic Search has forever shifted how SEO should be approached. Today’s SEO’s need to optimize their pages so that machines can grasp the meaning in the same way their readers can. While this sounds overwhelming, there are some amazing tools on the market that can help you streamline this process. In this video, we will review WordLift, “An AI-powered SEO tool that does the heavy lifting for you.” We will share what is it, why you need this tool.
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