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Sabiha Iqbal

As seen in: Accenture, Gomal Journal of Medical Sciences
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Articles by Sabiha Iqbal

A purpose-driven banking case study

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By Fergus Gordon, Khaliq Khan, Sabiha Iqbal, Alan McIntyre
| Accenture
For banks, embracing purpose and the financial wellbeing of their customers is more than good PR. As Mohamed Khalil from the Commonwealth Bank of Australia explained during his talk at Sibos in 2020, it can be a powerful way to grow the business. “We discovered that improving wellbeing by 1% correlated to a risk adjusted revenue increase of 1-5 times that amount, while an equivalent decline correlated to a 3-6 times effect,” Khalil said of CBA’s efforts in this area.
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Purpose-driven banking leaders | Accenture Banking Blog

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By Fergus Gordon, Khaliq Khan, Sabiha Iqbal, Alan McIntyre
| Accenture
It’s an axiom among data-minded people that “In God we trust; all others must bring data.” Today we’re going to apply that idea to the hypothesis that purpose-driven banks outperform their peers. The specific data we’re looking at comes from Accenture research on the subject, which analysed 70 leading banks from around the world using three different lenses: customers, employees and products.
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Banking’s ‘electric car moment’ approaches

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By Fergus Gordon, Khaliq Khan, Sabiha Iqbal, Naim Alame
| Accenture
Forward-thinking incumbents are preparing now No matter what they drive, bankers today should pay attention to the electric car space. It’s a striking example of how an innovator with a tech edge and strong sense of purpose can upend a mature industry and force incumbents to compete on their terms.
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Banking Marketplace: Making a Wise Pivot

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By Elie Khoury, Naim Alame, Khaliq Khan, Sabiha Iqbal
| Accenture
This thought leadership piece – and the related blogs that will explore key topics – will outline why, in the post-COVID-19 era, marketplaces will prove a crucial operating area for banks. We will illustrate how some leaders have ventured profitably into this space, and will explain the steps banks can take to create marketplaces of their own. Summary The Fourth Industrial Revolution, which is defined by the platform economy, is underway. This is a profound shift, and banks need to respond.
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