What was your first job as a journalist?
My first journalism job was writing for Essentiel Auto, an automotive supplement published with the Belgian daily La Libre
Have you ever used a typewriter?
No. I’m a 100% digital-era journalist, so I started on computers from day one.
How is social media changing news?
Social media has turned news into a real-time conversation. It accelerates discovery and access, but also shortens attention spans and amplifies noise. For automotive journalism, it means showing the road test as it happens, adding context beyond the press release, and earning trust through consistency, transparency and first-hand experience.
Who's your favorite fictional journalist?
Tintin!
What does it mean to be a journalist?
To be a journalist is to earn trust. It means showing up, checking facts, asking fair questions, and giving people context so they can understand what matters. It’s independence, curiosity, and accountability, every time you hit “publish.”
What's the funniest news-related #hashtag you've seen?
On Instagram, the funniest are the cat-video hashtags, like . They always make me smile.
How do you prefer to be pitched on stories?
Pitch me story-first. I’m interested when there’s a clear angle beyond product news: what changes on the road, why it matters, who it’s for, and what I can genuinely experience or verify. Give me the context, the access, and the timing, and I’ll tell you quickly if it fits.
What tools and software do you use to do your job?
Google Search and Alerts, spreadsheets for specs and comparisons, Word for drafting, and a mix of photo/video tools on mobile for field reporting. I also rely on social platforms and analytics to track what resonates and to connect with readers.
What's your favorite social network?
LinkedIn, for the quality of conversations and the professional reach.
Who do you wish followed you?
Car designers and product planners, but also voices from the lifestyle world: hotels, travel and premium brands that understand how cars fit into culture. And of course, readers who genuinely love cars and enjoy the conversation.
Why did you become a journalist?
I became a journalist to turn curiosity into clarity. Cars are a perfect lens: technology, design, industry and human stories all meet on the road. I love testing, asking the right questions, and translating complex things into real, lived experience for readers.
Did you work for your high school newspaper? If so, what did you do there?
No, I didn’t. I came to journalism later, through professional experience and a deep passion for the automotive world.
What story are you most proud of writing or working on?
My road trip with the Alpine A110 in the Alps. It was pure driving, pure scenery, and a story where I could be both precise about the car and genuinely immersive about the experience. It’s the kind of piece that stays with readers, and with me.
What advice can you offer to aspiring journalists?
Build your credibility before you build your audience. Be curious, show up on the ground, verify everything, and learn to ask one strong question instead of ten average ones. Write with clarity, keep your independence, and treat people fairly. Your reputation is your most valuable byline.
When's the best time to pitch you?
Weekday mornings (CET), ideally between 9am and 12pm.
What's the best pitch you ever got?
An invitation related to the Alfa Romeo 33 Stradale. It was incredibly exclusive, and it came with a clear, respectful pitch that understood what journalists value: rarity, access, and a real story worth telling.
What's the worst pitch you ever got?
A copy-paste mass email with no angle, no relevance to my beat, and basic details missing. If it feels like spam, it usually gets treated like spam.
What's your favorite drink?
Champagne, preferably a brut. A small ritual after a long day on the road.
When you're not at a computer, where are you most likely to be?
Behind the wheel, or at an airport heading to the next press trip.
Aside from your own, what's your favorite publication to read?
No single favorite. I read widely, from Belgian outlets to international automotive and design coverage, depending on the story.
What's the most common misperception about your beat?
That a short test drive is enough to judge a car. The reality is that usability, efficiency, comfort and tech only reveal themselves over time, in real conditions.
