Leading the Pricing Revolution | Fueling the Journey Ahead Last update: April 22, 2026 | Advertorial Author: By Imran Patel, EG on the Move, and Salim Patel, PriceEasy New Era of Retail By Imran Patel, EG on the Move, and Salim Patel, PriceEasy Salim Patel: In the high-stakes world of fuel retail, volatility is the only constant. For years, retailers have been caught between the hammer of fluctuating oil prices and the anvil of local competition. But today, the game has changed.